Marketing University of Otago

Overview

The Marketing programme at the University of Otago provides students with a deep understanding of how brands influence daily life and consumer choices. This degree focuses on the strategic and creative elements required to drive positive change within the global business landscape.

Students explore the fundamental mechanics of market research, product development, and promotional techniques. The curriculum is designed to challenge conventional thinking by examining business practices through environmental, social, and cultural lenses. This ensures graduates are prepared for modern ethical challenges.

Learning is delivered through a blend of traditional lectures, interactive tutorials, and collaborative group projects. This variety helps students build essential soft skills such as leadership and communication.

Why Marketing at the University of Otago?

The University of Otago is home to a dynamic and supportive community that values diverse perspectives and empathy. The Otago Business School is highly regarded by employers for producing graduates who possess exceptional social skills alongside technical marketing expertise. This reputation provides a significant advantage in the job market.

Facilities at the institution support a collaborative learning atmosphere where students are encouraged to innovate. The programme is distinguished by its strong focus on sustainability and social responsibility. Students are taught to consider the broader impact of their decisions, fostering a culture of integrity and leadership.

Distinctive teaching features include the opportunity for international exchanges and direct engagement with local businesses. These experiences allow students to apply their strategic thinking to complex, global scenarios. The institution ensures that every student is equipped to make a meaningful impact in their future career.

Tuition Fee Breakdown

• International fee: NZD 42315 per year
• National fee: NZD 8291 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Marketing Management
• Interpreting Business Data
• Business and Society
• Economic Principles and Policy
• Financial Decision Making
• Accounting and Information Systems
• Understanding Markets
• Integrated Marketing Communications
• Consumer Behaviour
• Products to Market
• Strategic Marketing Management
• Sales and Sales Management
• Societal Issues in Marketing
• Market-Led Innovation
• Integrated Digital Marketing
• International Branding
• Business to Business Marketing
• Creative Marketing Communication
• Business Project

Careers with Marketing

Graduates from this programme are highly sought after for their analytical and managerial capabilities. They often secure roles in brand management, public relations, and digital marketing. The skills gained are transferable across various sectors, including global corporations and fast-growing start-ups.

Opportunities also exist in market research, sales, and account management. Many alumni pursue careers in advertising, creating behaviour change campaigns or managing international export strategies. The degree also prepares students for specialised roles in sports, entertainment, and not-for-profit marketing organisations.