Bachelors in Business & Management

Marketing

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They say effective Marketing means knowing how to address the right people, and turn them into loyal customers; when your clients become so satisfied with what you’ve sold them, they will remember your brand and your product, and immediately recommend it to other people. Marketing is a field of study that involves learning how to create and implement advertising and promotional strategies.

Ultimately, you’re marketing products or services in a way that leads to increased sales revenue. A Bachelor’s or Master’s programme in Marketing blends theories of finance, business, marketing research and consumer behaviour. Students will develop math and analytical skills but they will also learn how to be great story tellers. You will learn how to create advertising campaigns, focusing on the four golden concepts of marketing: product, price, place, promotion.

Students who graduate with degrees in Marketing enter the following careers:

• Art directors
• Copywriters
• Market researchers
• Social media managers
• Marketing managers

Read more View all Bachelor's Degrees in Marketing

Suggested Bachelors in Marketing

B.B.A. Marketing

The Marketing programme taught at European University Cyprus (EUC) offers a foundation in the principles of consumer behavior, how markets for products and services are formed and change, and organizational responses to customer needs and preferences.

Cyprus
Bachelor Business: Marketing Major

Learn how to build a brand customers love by studying a marketing degree online through Swinburne. Taught by experienced industry professionals, the Bachelor of Business: Marketing Major at Swinburne Online gives you an understanding of contemporary marketing principles, and equips you with the skills needed to market products and services in today’s economy. 

Australia
Bachelor General Aviation

Do you dream of working in the most dynamically growing sector of aviation? Did you know that flights classified as general aviation constitute the majority of air traffic in the world, and they are operated by more than 362,000 aircraft? This General Aviation programme is delivered by University of Information Technology and Management.

Poland
B.Sc. Marketing (BSB)

The Marketing program from Wright State University gives students a thorough grounding in the concepts and techniques needed to make marketing decisions in any organization. In addition to a survey course in principles of marketing, marketing majors study consumer behavior, international marketing, marketing analysis, and marketing strategy. 

United States