Bachelors in Business & Management



Find out more information about Marketing

They say effective Marketing means knowing how to address the right people, and turn them into loyal customers; when your clients become so satisfied with what you’ve sold them, they will remember your brand and your product, and immediately recommend it to other people. Marketing is a field of study that involves learning how to create and implement advertising and promotional strategies.

Ultimately, you’re marketing products or services in a way that leads to increased sales revenue. A Bachelor’s or Master’s programme in Marketing blends theories of finance, business, marketing research and consumer behaviour. Students will develop math and analytical skills but they will also learn how to be great story tellers. You will learn how to create advertising campaigns, focusing on the four golden concepts of marketing: product, price, place, promotion.

Students who graduate with degrees in Marketing enter the following careers:

• Art directors
• Copywriters
• Market researchers
• Social media managers
• Marketing managers

Read more View all Bachelor's Degrees in Marketing

Suggested Bachelors in Marketing

B.A. Business and Marketing (Hons)

The BA Business and Marketing (Hons) degree online at University of Essex Online equips you with a broad-based and thorough understanding of the rapidly changing environment and operations of modern business and market promotion.

United Kingdom
B.A. International Marketing (Hons)

Combining traditional and digital marketing, our International Marketing (Hons) programme of  Glasgow Caledonian University will provide you with the knowledge and expertise required for a successful career locally or globally.

United Kingdom
B.A. Creative Business (International Media and Entertainment Management)

This International Media and Entertainment Management English-taught professional bachelor's programme at NHTV Breda University of Applied Sciences prepares you for a career in the media and entertainment industry. This will train you to become a manager in creative concept development, production techniques and marketing in a variety of industries within media and entertainment.

B.A. Marketing

The Bachelor of Arts in Marketing offered by John Cabot University was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world, while maintaining the traditions of critical thinking and writing that are at the core of a liberal arts tradition.