Overview

The Advertising, Public Relations, and Marketing Communications program at Ithaca College blends coursework in advertising and public relations from the Roy H. Park School of Communications with coursework in marketing from the School of Business.

In your first semester, you'll take foundation courses that teach you how to write and speak clearly, concisely, and persuasively to target audiences. Later, you will learn to design and create advertisements, publicity materials, and entire marketing communications plans.

You'll also learn how market research, strategic positioning, promotions, and customer relationship management increases customer loyalty and brand awareness.

Key Features

Capstone courses give you the chance to put these skills to the test by researching and developing promotional campaigns for real businesses. Ad Lab students have developed national communications campaigns for Nissan, JC Penney, Coca-Cola, and State Farm, which were presented to a panel of top advertising and brand executives at the American Advertising Federation's annual National Student Advertising Competition.

Public Relations Lab students developed a campaign for Chevrolet as part of the Bateman Competition sponsored by the Public Relations Society of America. Brand Design and Communication students take on the role of graphic designer as they develop visual brand identities for companies and their products, culminating in the student's production of their on-brand book.

If you seek further real-world experience, you may also take advantage of the excellent internship opportunities offered through both schools. The Park School regularly places interns at a number of national brands, media outlets, and top agencies, including Ogilvy (advertising), Ruder Finn (public relations), NBC, Discovery Communications, Sony, IBM, Disney, and Atlantic Records.

The unique combination of real-world campaign development and forward-thinking curriculum will prepare you for a career on either the client (brand) or agency side of marketing communications and give you a competitive edge.

Students typically become advertising and public relations account executives, art directors, graphic designers, copywriters, digital/social media specialists, promotions coordinators, or media relations directors.

Programme Structure

Courses include:

Strategic Communication

Presentation and Graphic Design

Public Relations: Theory and Practice

Advertising, Promotion, and Brand Experiences

Media Planning

Marketing

Media Law

Advertising Copywriting and Art Direction

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-20 00:00:00
- Apply before 2026-11-01 00:00:00
Starting 2027-08-24 00:00:00
- Apply before 2027-02-01 00:00:00

More details

Spring Admission: priority consideration

Language

English

Duolingo English Test

115

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Ithaca, United States

Disciplines

Marketing Public Relations Advertising View 175 other Bachelors in Advertising in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The Financial Aid Application in IC Connect.

An official secondary school transcript that displays courses and grades for all years of secondary school attended. Applicants must also submit official leaving exam results and official transcripts from all colleges and/or universities attended, if applicable.

All documents written in a world language must be accompanied by a certified English translation. Please note that both documents are required—the original in your first language and the English translation.

A letter of recommendation is optional. If submitted, it must be from the principal, school head, or college counselor, sent directly from your school to Ithaca College.

Proof of English proficiency

SAT or ACT with Writing test results (optional)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

56752 USD / year

≈ 56752 USD / year
Out-of-State

56752 USD / year

≈ 56752 USD / year
Domestic

Applies to you

In-State

56752 USD / year

≈ 56752 USD / year

Living costs

Ithaca

United States

1128 - 2460 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising, Public Relations, and Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Ithaca

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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