Bachelors in Journalism & Media

Public Relations


Find out more information about Public Relations

Public relations, or PR, is the communication science that deals with delivering information from an organisation or public figure to a specific audience. PR specialists promote the goods, services or image of their clients, which include public figures, business and industrial enterprises, governmental bodies or non-profit organisations. They work together with mass media professionals by writing and distributing press releases or by organising and managing press conferences to generate publicity. PR professionals can also maintain direct contact with the public through social media platforms and blogs.

Communication schools and departments offer individual degrees in public relations or other study programmes that combine public relations with other disciplines. Examples include media and public relations, corporate communication, PR management, or marketing.

Students acquire versatile knowledge in diplomatic communication and public speaking, negotiation, writing and organisational skills and learn to build PR and communication campaigns. Students will also discuss various ethical issues on real-case examples and investigate various crisis management strategies.

Career prospects for PR Master's graduates include press secretaries, publicists, campaign managers, event organisers, media planners, to name a few. They can be employed by corporations, governmental agencies, PR consultancy firms, healthcare organisations, charities, public figures; or may work as free-lancers.

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Suggested Bachelors in Public Relations

B.A. Mass Communications - Public Relations

The Bachelor of Arts in Mass Communications - Public Relations from the University of South Florida is a pre-professional, hands-on program that allows students to be prepared for careers in Advertising, Public Relations, and Multimedia Journalism.

United States
B.A. Communications: Marketing Communications and Public Relations

The over arching aim of the Communications: Marketing Communications and Public Relations programme from Richmond, the American International University in London is to prepare students to work within the technologically driven, global, communication revolution of the 21st Century. The degree provides an interdisciplinary, multimedia approach to the study of communications through the study of the relationship between communications theory and its practice.

United Kingdom
B.A. Communication and Media Science

Communication and the media have become an integral part of our everyday life. They are not only indispensable for work but they play an essential role in almost every activity imaginable. The latest developments in technology provide opportunity for an immediate reaction to any event. The Communication and Media Science programme is offered by the Budapest Metropolitan University.  


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Specialisations within the field of Journalism & Media