Overview

The B.S. in Marketing program is distinguished by its strong experiential senior seminar, the currency of its offerings in relevant subfields like digital marketing and marketing analytics, and the real-world data tools available in the Neeson Analytics Lab on the Ithaca College campus.

Key facts

The program features a streamlined business core (shared by all majors in the School of Business), with a mix of 2- and 4-credit courses that balance cutting-edge courses with others designed to equip you with fundamental skills.You’ll have sufficient flexibility to explore across the liberal arts and other professional fields. For example, you may supplement your business education with content creation and advertising courses offered by Ithaca College’s Roy H. Park School of Communications.You’ll benefit from sufficient flexibility to explore across the liberal arts and other professional fields. The purpose of this degree is to educate broadly minded marketing professionals.

Programme Structure

Courses include:

Business Analytics and Technology
Business Finance
Operations Management
Principles of Marketing
Strategic Management
Consumer Behavior
Marketing Analytics

Senior Seminar in Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-25 00:00:00
- Apply before 2027-02-16 00:00:00

Language

English

Duolingo English Test

115

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Ithaca, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

An official secondary school transcript that displays courses and grades for all years of secondary school attended. Applicants must also submit official leaving exam results and official transcripts from all colleges and/or universities attended, if applicable.
All documents written in a world language must be accompanied by a certified English translation. Please note that both documents are required—the original in your first language and the English translation.
A letter of recommendation is optional. If submitted, it must be from the principal, school head, or college counselor, sent directly from your school to Ithaca College.
Proof of English proficiency
SAT or ACT with Writing test results (optional)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

59440 USD / year

≈ 59440 USD / year
Out-of-State

59440 USD / year

≈ 59440 USD / year
Domestic

Applies to you

In-State

59440 USD / year

≈ 59440 USD / year

Living costs

Ithaca

United States

1128 - 2460 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Ithaca

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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