Overview

Business Administration- Marketing (Online) is offered by Southern Illinois University Edwardsville. Shore up your knowledge of business fundamentals, systematic problem-solving and interpersonal skills and gain specialized insight into marketing research and key industry tools.

Key Facts

This 100% online program emphasizes the importance of social media and how it should be used to complement traditional marketing methods and its various applications. Add marketing metrics, creation of marketing plans and alignment of marketing strategies with organizational goals to your skillset to become a qualified candidate for public relations, social media, copywriting and advertising sales roles in a variety of organizations. In this online marketing degree program, you will learn to:

Describe different forms of social media, including strengths and weaknesses from a marketing standpoint
Understand when, how much and how often social media should be used in conjunction with (or in place of) traditional marketing methods
Extend consumer behavior and marketing research theories to social media marketing
Apply social media marketing in personal and professional contexts
Understand consumer behavior through the investigation and integration of several theoretical models
Analyze marketing environments and identify target markets
Develop marketing strategies that are aligned with an organization's goals
Create marketing plans that are clear, concise and actionable
Use marketing metrics to measure and track the success of marketing campaigns
Apply ethical principles to marketing decisions

Programme Structure

Courses include:

Information Systems for Business

Financial Management and Decision Making

Planning for Success

Commitment Beyond College

Understanding the Business Environment
Managing Group Projects

Key information

Start dates & application deadlines

Starting 2026-08-24 00:00:00

Apply anytime.
Starting 2027-01-11 00:00:00

Apply anytime.

More details

Applications are processed on a rolling basis.

Language

English

Duolingo English Test

110

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

Online

Campus Location

Edwardsville, United States

Disciplines

Business Administration Marketing View 202 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Pay the $40 application fee (Please note: We cannot forward applications for review unless the application fee is paid.)
Meet English proficiency requirement
TOEFL: 72
PTE: 50
Duolingo: 110
Submit official or unofficial academic transcripts/records
Any documents not in English must be accompanied by a certified English translation

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

57480 USD / full

≈ 57480 USD / full
Out-of-State

57480 USD / full

≈ 57480 USD / full
Domestic

Applies to you

In-State

57480 USD / full

≈ 57480 USD / full

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration- Marketing (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Programme Structure

Key information

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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