Overview

Marketing means creating, communicating and delivering value to customers. You will use advertising, promotion, pricing, distribution, personal selling and customer relationship management techniques to build strong brands that attract and retain customers in this dynamic career field.

Learn to Lead the Way in Marketing at Gannon University:

Understand your customers and how to connect them to a product or service through effective product development, branding, promotion, pricing, distribution, and customer relationship management strategies.
Analyze global business opportunities and their implications on a firm’s product and branding strategy
Become a knowledgeable, creative, ethical and innovative marketing professional and leader who is equipped for a successful career in an increasingly competitive and dynamic business environment.

Experience an Exceptional Learning Environment:

The program's location in the Center for Business Ingenuity gives you valuable local and national internship and service-learning project opportunities through access to the Small Business Development Center, Erie Technology Incubator, and Northwest Pennsylvania Beehive Network.
Experience an innovative education using state-of-the-art technology.
Gain hands-on experience on campus and in the community by applying classroom knowledge to real-world marketing initiatives.

Programme Structure

Courses include:

Marketing Research

Strategic Marketing ManagementStrategic Marketing Management

Marketing Communications

Business Communication
Business Policy

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-11-19 00:00:00
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-08-26 00:00:00
- Apply before 2027-06-01 00:00:00 , International

More details

Nationals: Applications for undergraduate programs are processed on an ongoing basis throughout the year.

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Erie, United States

Disciplines

Marketing View 1059 other Bachelors in Marketing in United States

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Academic requirements

GPA

3.5

4 _{(recommended)}

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

English: 4 units
Social Sciences and Global Language: Any combination of 4 units
Mathematics: 4 units including Geometry, Trigonometry, and Pre-Calculus
Science: 4 units including Biology and Chemistry with Labs

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

40020 USD / year

≈ 40020 USD / year
Out-of-State

40020 USD / year

≈ 40020 USD / year
Domestic

Applies to you

In-State

40020 USD / year

≈ 40020 USD / year

Living costs

Erie

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Learn to Lead the Way in Marketing at Gannon University:

Experience an Exceptional Learning Environment:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Erie

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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