Overview

Journalism - Digital Marketing Communications, Advertising and Public Relations centers around creating advertising and public relations messaging and content that connects with various audiences based on their world views.

A Variety of Career Paths

Every great campaign, from conceptualization to implementation to evaluation, requires a combined strategy of marketing communications, advertising and public relations. University of Kansas Digital Marketing Communications, Advertising and Public Relations concentration delves into the details of what makes some content rise above the rest.

Values

This school values:

A diverse, collaborative and dynamic student-centered environment.
Excellence in learning, teaching and mentoring.
Free expression and conscientious communication as cornerstones of a democratic society.
Critical and creative thinking.
Meaningful research and creative activity.
Imaginative outreach and collaboration on this campus, in this state and beyond, and in the professions of journalism, mass communications and related professions.

Programme Structure

Courses include:

Global Communications
Visual Design and Production
Sales Strategies
Media Communication Methods
Investigation and Conference
Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-06-01 00:00:00 , International
- Apply before 2026-07-25 00:00:00 , National
Starting 2027-01-20 00:00:00
- Apply before 2026-11-15 00:00:00 , International
- Apply before 2026-12-01 00:00:00 , National

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Lawrence, United States

Disciplines

Journalism Public Relations Digital Marketing View 518 other Bachelors in Journalism in United States

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Academic requirements

GPA

3.2

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Self-reported GPA from high school coursework.
If applicable, official GED or HiSET high school equivalency exam scores.
We highly encourage you to submit your ACT and/or SAT test scores.
Official transcripts from each college attended
We charge a $40 fee for each admission application
A 3.25 GPA on a 4.0 scale, no test scores required or regardless of test score submitted OR
An ACT score of at least 21 or an SAT of at least 1060 plus a 2.0 cumulative GPA on a 4.0 scale

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30177 USD / year

≈ 30177 USD / year
Out-of-State

30177 USD / year

≈ 30177 USD / year
Domestic

Applies to you

In-State

11298 USD / year

≈ 11298 USD / year

Living costs

Lawrence

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Journalism - Digital Marketing Communications, Advertising and Public Relations.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

A Variety of Career Paths

Values

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Lawrence

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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