Overview

The B.A. in Journalism - Digital Marketing Communications, Advertising and Public Relations at the University of Kansas provides a robust foundation in strategic communication and media management. This programme integrates creative insight with data-driven strategy to prepare students for the evolving media landscape. Participants learn to craft compelling narratives that resonate with diverse global audiences.

Why Journalism - Digital Marketing Communications, Advertising and Public Relations at the University of Kansas?

Students benefit from an immersive learning environment at the William Allen White School of Journalism and Mass Communications. A primary highlight is "The Agency", an on-campus, full-service public relations firm where students manage national campaigns for real-world clients. The curriculum is deeply project-driven, ensuring that graduates possess a professional portfolio that demonstrates expertise in problem-solving and creative evaluation. The school’s long-standing reputation and ACEJMC accreditation further enhance the value of the degree.

Tuition Fee Breakdown

International fee: USD 30177 per year
National fee: USD 30177 per year
Local fee: USD 11298 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to build fundamental communication skills before progressing to specialised strategic areas. Modules may include:

Writing
Design
Strategic Campaigns
Strategy and Message Development
Content Creation
Research Insights
Social and Mobile Media
Digital Marketing Communications

Careers with Journalism - Digital Marketing Communications, Advertising and Public Relations

Graduates are equipped for versatile roles across numerous sectors, including healthcare, entertainment, government, and international affairs. The programme prepares students for high-level responsibilities in brand management and digital strategy.

The Career and Outreach Centre provides dedicated support to help students transition into these competitive industries. With strong growth projected for advertising and public relations managers, graduates are well-positioned for long-term professional success.

Programme Structure

Courses include:

Global Communications
Visual Design and Production
Sales Strategies
Media Communication Methods
Investigation and Conference
Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-07-25 00:00:00 , National
Starting 2027-01-21 00:00:00
- Apply before 2026-11-15 00:00:00 , International
- Apply before 2026-12-01 00:00:00 , National
Starting 2027-08-18 00:00:00
- Apply before 2027-06-01 00:00:00 , International

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Lawrence, United States

Disciplines

Journalism Public Relations Digital Marketing View 146 other Bachelors in Digital Marketing in United States

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Academic requirements

GPA

3.2

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Self-reported GPA from high school coursework.
If applicable, official GED or HiSET high school equivalency exam scores.
We highly encourage you to submit your ACT and/or SAT test scores.
Official transcripts from each college attended
We charge a $40 fee for each admission application
A 3.25 GPA on a 4.0 scale, no test scores required or regardless of test score submitted OR
An ACT score of at least 21 or an SAT of at least 1060 plus a 2.0 cumulative GPA on a 4.0 scale

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30177 USD / year

≈ 30177 USD / year
Out-of-State

30177 USD / year

≈ 30177 USD / year
Domestic

Applies to you

In-State

11298 USD / year

≈ 11298 USD / year

Living costs

Lawrence

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Journalism - Digital Marketing Communications, Advertising and Public Relations.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Lawrence

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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