Strategic Communication and Media - Integrated Marketing Slippery Rock University

Overview

The Strategic Communication and Media - Integrated Marketing programme at Slippery Rock University provides students with a sophisticated understanding of 21st-century marketing strategies. This degree focuses on developing applied skills through a cutting-edge curriculum designed to meet the evolving demands of the modern workplace.

Students benefit from a learning environment that prioritises personal growth and professional development. The faculty members are experienced professionals who provide individualised attention and mentorship to ensure every student can navigate the complexities of the media landscape. This supportive atmosphere is a hallmark of the institution's approach to higher education.

Why Strategic Communication and Media - Integrated Marketing at Slippery Rock University?

The university is home to a remarkable community of alumni who have achieved professional success across the globe. Students gain a competitive edge through a robust internship programme that allows them to practice professional readiness in real-world settings. This practical experience is complemented by a senior capstone seminar focused on digital portfolio development.

The institution hosts several award-winning student organisations that provide pre-professional experience. These include a student-run integrated marketing firm, an independent multi-platform newspaper, and a student-led television station. Participation in these groups allows students to build a professional network and demonstrate their skills to potential employers before graduation.

A professional Advisory Board consisting of industry leaders supports the department, ensuring the teaching remains relevant to the needs of the sector. This connection to the professional world provides students with unique networking opportunities and insights into the latest communication practices. The programme also emphasises ethical standards and inclusive communication in the workplace.

Tuition Fee Breakdown

• International fee: USD 15988 per year
• National fee: USD 15988 per year
• Local fee: USD 7994 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Strategic Communication and Media
• Integrated Marketing Communication
• New Media Production and Design
• Public Relations and Integrated Marketing Strategy
• Video and Television Production
• Social Media
• Research and Analysis
• Written and Oral Communication
• Digital Portfolio Development

Careers with Strategic Communication and Media - Integrated Marketing

Graduates are prepared for diverse roles in advertising, journalism, broadcasting, and strategic communication. Many alumni secure positions as marketing associates, account executives, social media specialists, and campaign coordinators. The skills acquired during the programme are highly valued by sports teams, Fortune 100 companies, and advertising agencies.

The degree also opens doors to careers in non-profit agencies, production companies, and media organisations of all sizes. Specific graduate destinations have included American Eagle Outfitters, Red Havas US, WebFX, and Lamar Advertising. Additionally, the programme provides a strong foundation for those wishing to pursue further academic study at the graduate level.