Bachelors in Journalism & Media

Media Studies & Mass Media

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Media studies is a broad field of studies that deals with the history, content and impact of various collective communication methods and tools, with a focus on mass media. The discipline places a great focus on the theoretical and cultural approach towards communication sciences, mass communication and communication studies. Media studies also use concepts and techniques from other disciplines such as sociology, anthropology, psychology, politics, economics, or philosophy. Mass media refers to the applied study of different practices and technology used to facilitate the communication of information for large audiences.

Theoretical studies in mass media emphasise topics such as the history of mass media and its social impact, with an in-depth understanding of communication theory and an analytical approach to the development of new media. Many schools offer joint degrees, combining media with other subjects. Vocational courses focus more on teaching practical and specialised skills such as efficient writing, editing techniques and the process of production in specific areas of the media.

Career prospects for graduates in media studies and mass media include roles such as journalist, media planner, broadcast producer, market researcher, social media manager, public relations consultant, copywriter, and others.

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Suggested Bachelors in Media Studies & Mass Media

Bachelor Media and Communication: Media Studies Major

Kick-start your career in the fast-paced world of media and communications with a Bachelor of Media and Communication: Media Studies Major at Swinburne Online. You will learn how to write for print, broadcast and digital media, create engaging cross-platform content, and produce digital media projects. 

Australia
Bachelor Media and Communication: Advertising

Impact customers and create exciting commercial content by studying a Bachelor of Media and Communication: Advertising at Swinburne Online. Gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry with a special focus on digital advertising. 

Australia
B.A. Media Design

The demands faced by designers are complex and at the same time fascinating, since the variety of media and the high volume of information require not only a steady stream of new ideas and creativity, but also clear conceptual thinking and process-led working methods. The Media Design program is offered by the Macromedia University of Applied Sciences. 

Germany

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Specialisations within the field of Journalism & Media