Bachelors in Journalism & Media

Media Studies & Mass Media

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Media studies is a broad field of studies that deals with the history, content and impact of various collective communication methods and tools, with a focus on mass media. The discipline places a great focus on the theoretical and cultural approach towards communication sciences, mass communication and communication studies. Media studies also use concepts and techniques from other disciplines such as sociology, anthropology, psychology, politics, economics, or philosophy. Mass media refers to the applied study of different practices and technology used to facilitate the communication of information for large audiences.

Theoretical studies in mass media emphasise topics such as the history of mass media and its social impact, with an in-depth understanding of communication theory and an analytical approach to the development of new media. Many schools offer joint degrees, combining media with other subjects. Vocational courses focus more on teaching practical and specialised skills such as efficient writing, editing techniques and the process of production in specific areas of the media.

Career prospects for graduates in media studies and mass media include roles such as journalist, media planner, broadcast producer, market researcher, social media manager, public relations consultant, copywriter, and others.

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Specialisations within the field of Journalism & Media