Overview

The Communication - Audiences and Persuasion programme at the University of Pennsylvania offers a comprehensive examination of how information-processing and interpersonal communication shape modern society. Students explore the social construction of audiences and the profound influence of mass mediated messages on collective human behaviour.

Administered by the prestigious Annenberg School for Communication, this major provides access to world-class faculty and interdisciplinary research opportunities. The curriculum is designed to bridge the gap between humanities and social sciences, ensuring students develop a versatile toolkit for analysing communication systems. The university provides a rigorous academic environment where scholarship is both multi-modal and globally relevant.

Tuition Fee Breakdown

International fee: USD 63204 per year
National fee: USD 63204 per year
Local fee: USD 63204 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum requires the completion of core survey courses, research methods, and specialised concentration modules. Modules may include:

Critical Approaches to Popular Culture
Communication Behavior
Media Industries and Society
Research Methods in Communication
Children and Media
Advertising and Consumer Culture
Public Health Communication in the Digital Age
Adolescence and Media

Careers with Communication - Audiences and Persuasion

Graduates are prepared for professional roles that require a deep understanding of audience psychology and message strategy. The programme develops expertise suitable for careers in public relations, advertising, and media analysis. By mastering both quantitative and qualitative research methods, alumni are well-equipped to enter industries focused on consumer culture, public health communication, and digital media management.

Programme Structure

Courses include:

Critical Approaches to Popular Culture

Communication Behavior

Media Industries and Society

Social Media and Social Life

Children and Media

Political Communication

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-26 00:00:00
- Apply before 2027-01-05 00:00:00

Language

English

Duolingo English Test

130

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TOEFL^® IBT

100

Schedule TOEFL®

IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Philadelphia, United States

Disciplines

Communication Studies Media Studies & Mass Media Public Relations View 321 other Bachelors in Public Relations in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Common App or Coalition Application & Penn-specific Essay

Official High School Transcript

School Report

Letters of Recommendation

Mid-Year Report

Interviews

Additional Letter of Recommendation

English Language Proficiency Tests scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

63204 USD / year

≈ 63204 USD / year
Out-of-State

63204 USD / year

≈ 63204 USD / year
Domestic

Applies to you

In-State

63204 USD / year

≈ 63204 USD / year

Living costs

Philadelphia

United States

1313 - 2284 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Communication - Audiences and Persuasion.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Philadelphia

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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