Overview

The Business Administration-Concentration in Marketing from San Francisco State University provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, public relations, retailing, sales, digital marketing, data analytics, branding, new product development, and marketing research. Career opportunities can be found within social media marketing, data analytics, sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, and non-profit agencies.

All concentration courses must be taken on a letter-grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.

Program Learning Outcomes

Students have basic competencies in business-related disciplines.

Students will demonstrate the discipline‐based knowledge in accounting, economics, finance, information systems, international business, management, marketing, operations, and statistics.

Students will demonstrate the ability to integrate the knowledge of different functional areas into effective business solutions.

Students demonstrate effective communication skills.

Students will create well‐written documents on a business topic;

Students will deliver an effective oral presentation on a business topic.

Students demonstrate the ability to analyze business situations.

Students will solve business problems using appropriate quantitative and analytical techniques and technologies;

Students will demonstrate the ability to identify and analyze alternatives in a business context;

Programme Structure

Courses

Calculus with Business Applications

Mathematics for Business Calculus I

Business Calculus

Microeconomic Analysis

Information Systems

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-25 00:00:00
- Apply before 2026-09-30 00:00:00
Starting 2027-08-25 00:00:00
- Apply before 2027-05-01 00:00:00 , International

Language

English

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

San Francisco, United States

Disciplines

Business Administration Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

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PTE Academic

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IELTS

Prepare for Your English Test

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Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete and submit the CSU Application

Students will be required to submit official, original or certified/attested copies of all original academic documents in the original language of issue

Applicants who are presently attending a college or university in the United States must, in addition to their international records, submit official transcripts of all work completed and in progress.

Applicants must be qualified to enter a university in their home country and have a good scholastic record from an accredited/recognized school.

All applicants for admission to the University must pay a $55.00 application fee.

English language proficiency

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

8256 USD / year

≈ 8256 USD / year
Out-of-State

8256 USD / year

≈ 8256 USD / year
Domestic

Applies to you

In-State

8256 USD / year

≈ 8256 USD / year

Additional Details

Out-of-State and International students must pay $444.00 PER UNIT in addition to the tuition fees

Living costs

San Francisco

United States

2206 - 4119 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration-Concentration in Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Program Learning Outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

San Francisco

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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