Communication - Strategic Communication University of Missouri - Kansas City

Overview

The Communication - Strategic Communication programme at the University of Missouri - Kansas City provides students with a robust foundation in professional media practices and persuasive messaging. This undergraduate degree focuses on the application of communication theories within diverse strategic settings to meet specific organisational goals.

Students enrolled in this course learn to deliver original messages tailored to specific audiences while conducting detailed consumer research. The curriculum emphasises the evaluation of communication effectiveness based on data and context, ensuring graduates are prepared for the evolving media landscape.

The School of Humanities and Social Sciences offers a supportive environment where students must maintain a 2.0 GPA within their major.

Why Communication - Strategic Communication at the University of Missouri - Kansas City?

The university provides a structured four-year graduation plan known as a Major Map, which helps students track critical benchmarks and milestones. This ensures that learners remain on path for timely completion while engaging with faculty through dedicated research hours and student drop-in sessions.

Facilities and resources include access to the Roo Advising centre and the Financial Wellness Center to support student success. The programme also encourages participation in the Undergraduate Research Symposium, allowing students to present their creative work and research findings to a wider academic audience.

Distinctive teaching features include the integration of "EUReka" classes, which are specifically designed to foster undergraduate research. Students also benefit from the university's strong focus on civic and urban engagement, reflecting its position as a key institution within the Kansas City community.

Tuition Fee Breakdown

• International fee: USD 1073 per credit
• National fee: USD 1073 per credit
• Local fee: USD 411 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Fundamentals of Effective Speaking and Listening
• Research Seminar In Communication Studies
• Internship
• Journalism
• Modern Communications Media
• Persuasive Communication
• Advertising
• Public Relations
• Strategic Communication Research
• Media Management
• Media Ethics
• Interactive and Social Media Advertising
• Media Law
• Advertising Campaigns
• Writing for the Media
• News Feature Writing
• Writing, Broadcasting & Podcasting for Student Media
• Podcast and Audio Production
• Digital Games and Society
• Global Journalism: Cultures, Trends, and Conflicts
• Intermediate Broadcast and Digital TV
• Advanced Broadcast and Digital TV

Careers with Communication - Strategic Communication

Graduates are prepared for a variety of professional roles in the media and corporate sectors, including positions in advertising, public relations, and media management. The programme's focus on digital media and writing also opens pathways into broadcast journalism and social media strategy.

The university supports career readiness through the Handshake platform, connecting students with on-campus positions and internship opportunities. Students are encouraged to attend the Fall Jobs & Internship Fair to network with potential employers and explore diverse industry outcomes.

By engaging in mock interviews and resume workshops provided by Career Services, students refine their professional profiles. The curriculum's emphasis on strategic research and persuasive communication ensures that graduates are competitive candidates for roles in global journalism and interpersonal dynamics.