Overview

This Marketing major at Rutgers University helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions.

The program provides high-quality education for marketing majors at an affordable expense and allows students to access the exciting job market in the NY, NJ, and CT tri-state area. With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students leave the program with a solid foundation in marketing.

Career Paths

Marketing students are prepared for positions such as copywriters, media directors, account executives, marketing researchers, product development managers, public relations managers, and more. They land jobs in some of the biggest marketing agencies in the world, and in large corporations that have in-house marketing departments.

They work with sales departments, creative, and even IT when working in online marketing. From creative advertising work to quantitative market research, marketing majors help manage a brand and sell products and services. A marketing background can also train a person to operate his or her own business.

Rutgers Business School students graduate from the marketing program with a strong business foundation and are well prepared to enter the job market.

Sample occupations:

Advertising Account Executive
Development Officer
Insurance Agent Promotion
Market Research Analyst
Media Planner
Public Relations Director

Programme Structure

Courses include:

Consumer Behavior
Marketing Strategy
Advertising
New Product Planning
Business-to-Business Marketing
International Marketing
Services Marketing
The Branding of Fashion & Other Creative Pursuits
Marketing and Society
Brand Management

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

Starting 2025-09-02 00:00:00
- Apply before 2024-12-01 00:00:00
Starting 2026-01-21 00:00:00
- Apply before 2025-10-01 00:00:00

Language

English

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

Duolingo English Test

115

Take A Free Practice Test!

Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.

Credits

120 SCH

Delivered

Online

Disciplines

Marketing View 187 other Bachelors in Marketing in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

Duolingo English Test

115

Take A Free Practice Test!

Other requirements

General requirements

Online Application
A $70 non-refundable application fee is required
Self-Reported Academic Record (SRAR)
Rutgers requires that first-year applicants provide a short, original essay.
Due to the uncertainty of future test dates and availability of standardized tests, Rutgers will make submission of SAT and ACT test scores optional
English Proficiency Examination Requirements
Letters of recommendation are not used for admissions consideration

Tuition Fee

To always see correct tuition fees

International

31620 USD/year

Tuition Fee

Based on the tuition of 1054 USD per credit during 48 months.
National

31620 USD/year

Tuition Fee

Based on the tuition of 1054 USD per credit during 48 months.
In-State

13650 USD/year

Tuition Fee

Based on the tuition of 455 USD per credit during 48 months.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About