Experience Design and Management Brigham Young University

Overview

The Experience Design and Management programme at Brigham Young University provides students with a comprehensive foundation in the history, science, and philosophy of the experience-based professions. This degree integrates business fundamentals with creative design strategies to prepare graduates for leadership roles in various industries. Students develop essential skills in managing operations and strategic administration within the experience economy.

The curriculum is designed to foster an understanding of personal and cultural diversity, ensuring that graduates can design and implement services that facilitate targeted human experiences. By combining theoretical frameworks with practical application, the course ensures that students are ready to meet the demands of modern experience-centric management.

Why Experience Design and Management at Brigham Young University?

Brigham Young University offers a unique educational environment that adheres to COAPRT accreditation guidelines, ensuring high academic standards. The programme stands out for its rigorous business core and specialised focus on the experience economy, providing students with a competitive edge in the job market. Facilities and resources support a deep dive into experience needfinding and insights.

A distinctive feature of this degree is the emphasis on experiential learning through a comprehensive senior internship. This placement requires a minimum of 400 clock hours over at least 10 weeks, allowing students to demonstrate their potential as supervisors or managers. This practical exposure ensures that graduates possess the entry-level knowledge and professional preparation necessary for immediate career success.

Tuition Fee Breakdown

• International fee: USD 31984 per year
• National fee: USD 31984 per year
• Local fee: USD 15992 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum includes a blend of management prerequisites, experience design core subjects, and business essentials. Modules may include:

• Experience Design
• ExDM Theories & Frameworks
• Experience-Centric Management
• Experiential Marketing
• Designing for Inclusion & Belonging
• Experience Needfinding
• Experience Insights
• Professional Preparation
• Senior Internship

Careers with Experience Design and Management

Graduates of the Experience Design and Management programme are prepared for supervisory and management roles across a diverse range of sectors. The skills acquired during the course are highly applicable to industries such as hospitality, sports management, event planning, and digital product design. Many alumni pursue careers as customer experience managers, event directors, or user experience specialists.

The programme's focus on organizational effectiveness and marketing management also opens doors to roles in global supply chain management and corporate strategy. By mastering the ability to evaluate and improve human experiences, graduates find opportunities in both the public and private sectors, including healthcare delivery and social impact organisations. The professional preparation module specifically assists students in transitioning from academic study to high-level professional employment.