Overview
Key facts:
Whether in advertising, the development of web-based initiatives, or in the conduct of market research, marketing professionals must understand the communication process and the most effective methods of conveying information.The dual concentration in Marketing and Communication allows Wharton students who are concentrating in marketing to take four courses in the Annenberg School of
Communication and to have this cluster of courses recognized on their transcript as a second concentration. Students who wish to pursue a second concentration in communication must first declare a primary concentration in marketing. The concentration in communication may not be used as a primary or sole concentration.
Students at the University of Pennsylvania are strongly encouraged to declare the dual concentration no later than the first semester of their junior year to ensure that they will be able to enroll in the necessary courses to complete the program.Programme Structure
Courses include:
- Critical Approaches to Popular Culture
- Communication Behavior
- Media Industries and Society
- Strategic Cost Analysis
- Managerial Economics
- Corporate Finance
- Monetary Economics and the Global Economy
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before
-
Regular Decision application deadline is January 5.
Language
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Credits
Delivered
Campus Location
- Philadelphia, United States
Disciplines
Communication Studies Marketing View 1454 other Bachelors in Communication Studies in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Common Application or Coalition Application & Penn-specific Essay
- Official High School Transcript
- School Report
- Counselor Recommendation
- Academic Teacher Evaluations (2)
- Early Decision Agreement (only if applying for Early Decision)
- Mid-Year Report
- Final Report
- SAT or ACT
- English language proficiency
Tuition Fees
-
International Applies to you
Applies to youNon-residents63204 USD / year≈ 63204 USD / year - Out-of-State63204 USD / year≈ 63204 USD / year
-
Domestic
Applies to youIn-State63204 USD / year≈ 63204 USD / year
Living costs
Philadelphia
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Marketing and Communication.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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