Overview

The Sports Marketing and Management program at University of Dubuque uses an interdisciplinary approach that includes foundation courses in both sports and business. Specific courses in the sport marketing and management program provide students with an understanding of the role of sports in society, the role of marketing and management in sports, and the opportunities to apply their knowledge in sports-related organizations.

What You Will Learn

Upon successful completion of the program, students will demonstrate strong preparation and skills in marketing, media relations, event planning/management, public relations, technology, and business organizational structures.
The Sport Marketing and Management Program seeks to combine a strong foundation in theory and practice in preparing students for advanced degree programs and/or entry level careers in a variety of fields such as; marketing and management of professional sport, collegiate sport and administration, recreation and leisure studies, retail, marketing and promotions, sport communications, and others.

Program of Study

The Sport Marketing and Management program at University of Dubuque is designed to introduce students to a variety of future careers within the sport management field. Students are prepared for the management of sport and entertainment organizations at the professional, collegiate, and interscholastic levels; in addition to a host of other career fields; and for possible graduate studies in sport management. In addition to required courses offered within the department, students may complete elective courses in marketing, communication, computer graphics, or business.

Programme Structure

Courses included:

Principles of Macroeconomics

Social-Historical Foundations of American Sport

Sports Facilities and Event Management

Sports Administration, Governance, and Compliance

Algebra

Principles of Marketing

Media Relations in Sport

Management and Leadership in Sports Organizations

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-20 00:00:00

Application deadline not specified.
Starting 2027-01-12 00:00:00

Application deadline not specified.

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Dubuque, United States

Disciplines

Marketing Sports Management Sport and Exercise Science View 605 other Bachelors in Sports Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

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Other requirements

General requirements

A completed application for admission to the University of Dubuque (paper, on-line, or The Common Application) (LIFE application for LIFE students), which includes an essay, secondary school report, and two teacher/professor evaluations;
A $25 nonrefundable application fee;
ACT or SAT test results;
TOEFL or IELTS;
Official transcripts submitted directly by the high school/college(s) attended, or an approved transcript processing agency (high school transcripts are not required for transfer students who have earned 24 of more transferrable credits).
The University also recommends a personal interview with a college admission counselor as part of the application process.
Admission Deposit The University of Dubuque requires a $200 admission deposit to confirm enrollment from admitted applicants planning to be degree-seeking students.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

43440 USD / year

≈ 43440 USD / year
Out-of-State

43440 USD / year

≈ 43440 USD / year
Domestic

Applies to you

In-State

43440 USD / year

≈ 43440 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Sports Marketing and Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What You Will Learn

Program of Study

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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