Marketing, B.Sc. | Case Western Reserve University | Cleveland Heights, United States
48 months
61040 USD/year
61040 USD/year
Tuition fee
Apply date
Start date


The undergraduate Marketing program of Case Western Reserve University provides students with a solid business background and advanced skills for careers in marketing and management while interacting on a personal level with some of the world’s most distinguished faculty.


Rooted in the Department of Design and Innovation at Weatherhead—the first department of its kind—students will learn how to “think beyond the possible” when it comes to brand management, marketing strategies and sales.

World-Class Marketing Faculty

Students in the Marketing program of Case Western Reserve University interact with some of the leading experts in Design and Innovation.

BS in Marketing Major

As a marketing major, you will develop the knowledge to be prepared for careers in market research, brand management, business development, consulting, and other fields. Coursework is organized around the themes of Analytics, Customer Relationships, and Interactive Marketing. Students gain advanced marketing skills and knowledge, including:

  • Data collection and quantitative analysis with SPSS and Excel
  • Selling and sales force management
  • Consumer behavior, customer-firm relationships, and brand management
  • Digital marketing and e-commerce

The bachelor’s degree in management develops students’ analytical skills for solving management and business problems. All students in the marketing program build a strong foundation in business management by taking required courses in economics, accounting, statistics, communication, leadership, marketing, and operations research and supply chain management.

Programme Structure

Courses include:

  • Brand Management
  • Measuring Marketing Performance
  • Marketing Analytics
  • Customer Relationship Management
  • Selling and Sales Management
  • Strategic Internet Marketing

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 SCH


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

We look for students who have been successful in a variety of challenging courses, especially those that are above and beyond what’s required for graduation. And we understand every school is different, so we evaluate your transcript specifically against your high school’s curriculum.

Prior to high school graduation, we require you to complete a minimum of:

  • English: 4 years
  • Math: 3 years
  • Science: 3 years
  • Social Studies: 3 years
  • Foreign language: 2 years

Application essay

Tuition Fee

To alway see correct tuition fees
  • International

    61040 USD/year
    Tuition Fee
    Based on the tuition of 61040 USD per year during 48 months.
  • National

    61040 USD/year
    Tuition Fee
    Based on the tuition of 61040 USD per year during 48 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Case Western Reserve University
Case Western Reserve University


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