Overview

Rooted in the Department of Design and Innovation at Weatherhead—the first department of its kind—students will learn how to “think beyond the possible” when it comes to brand management, marketing strategies and sales.

World-Class Marketing Faculty

Students in the Marketing program of Case Western Reserve University interact with some of the leading experts in Design and Innovation.

BS in Marketing Major

As a marketing major, you will develop the knowledge to be prepared for careers in market research, brand management, business development, consulting, and other fields. Coursework is organized around the themes of Analytics, Customer Relationships, and Interactive Marketing. Students gain advanced marketing skills and knowledge, including:

Data collection and quantitative analysis with SPSS and Excel

Selling and sales force management

Consumer behavior, customer-firm relationships, and brand management

Digital marketing and e-commerce

The bachelor’s degree in management develops students’ analytical skills for solving management and business problems. All students in the marketing program build a strong foundation in business management by taking required courses in economics, accounting, statistics, communication, leadership, marketing, and operations research and supply chain management.

Programme Structure

Courses include:

Brand Management

Measuring Marketing Performance

Marketing Analytics

Customer Relationship Management

Selling and Sales Management

Strategic Internet Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00
- Apply before 2026-11-15 00:00:00
Starting 2027-08-25 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Cleveland Heights, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

We look for students who have been successful in a variety of challenging courses, especially those that are above and beyond what’s required for graduation. And we understand every school is different, so we evaluate your transcript specifically against your high school’s curriculum.

Prior to high school graduation, we require you to complete a minimum of:

English: 4 years
Math: 3 years
Science: 3 years
Social Studies: 3 years
Foreign language: 2 years

Application essay

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

68660 USD / year

≈ 68660 USD / year
Out-of-State

68660 USD / year

≈ 68660 USD / year
Domestic

Applies to you

In-State

68660 USD / year

≈ 68660 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

World-Class Marketing Faculty

BS in Marketing Major

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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