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Overview
Rooted in the Department of Design and Innovation at Weatherhead—the first department of its kind—students will learn how to “think beyond the possible” when it comes to brand management, marketing strategies and sales.
World-Class Marketing Faculty
Students in the Marketing program of Case Western Reserve University interact with some of the leading experts in Design and Innovation.
BS in Marketing Major
As a marketing major, you will develop the knowledge to be prepared for careers in market research, brand management, business development, consulting, and other fields. Coursework is organized around the themes of Analytics, Customer Relationships, and Interactive Marketing. Students gain advanced marketing skills and knowledge, including:
- Data collection and quantitative analysis with SPSS and Excel
- Selling and sales force management
- Consumer behavior, customer-firm relationships, and brand management
- Digital marketing and e-commerce
The bachelor’s degree in management develops students’ analytical skills for solving management and business problems. All students in the marketing program build a strong foundation in business management by taking required courses in economics, accounting, statistics, communication, leadership, marketing, and operations research and supply chain management.
Programme Structure
Courses include:
- Brand Management
- Measuring Marketing Performance
- Marketing Analytics
- Customer Relationship Management
- Selling and Sales Management
- Strategic Internet Marketing
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
English
IELTS 7
PTE Academic 61
TOEFL® IBT 90
Credits
120 SCH
Delivered
On Campus
Disciplines
Marketing Management Studies Digital Marketing View 565 other Bachelors in Digital Marketing in United StatesAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS 7
PTE Academic 61
TOEFL® IBT 90
Other requirements
General requirements
We look for students who have been successful in a variety of challenging courses, especially those that are above and beyond what’s required for graduation. And we understand every school is different, so we evaluate your transcript specifically against your high school’s curriculum.
Prior to high school graduation, we require you to complete a minimum of:
- English: 4 years
- Math: 3 years
- Science: 3 years
- Social Studies: 3 years
- Foreign language: 2 years
Application essay
Tuition Fee
To alway see correct tuition fees
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International
61040 USD/yearTuition FeeBased on the tuition of 61040 USD per year during 48 months. -
National
61040 USD/yearTuition FeeBased on the tuition of 61040 USD per year during 48 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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