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Marketing, B.Sc.

  • Application Deadline
  • 48 months
Waukesha, WI, United States
The Marketing program from Carroll University prepares you with a broad business background, including courses in market research, economics, management, business law, finance and accounting. You can customize your major through the addition of classes in public relations, consumer behavior, visual communications and more. 
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In the Marketing program from Carroll University you’ll have the chance to make a real and positive impact on the community through participation in Carroll’s local chapter of Enactus, an international nonprofit organization that believes investing in students who take entrepreneurial action for others creates a better world for us all.

The marketing major pairs well with a major or minor in graphic communication. Other minors to consider include finance, accounting, economics, or management and leadership. 

When businesses want to develop new or revise existing offerings, they look to the marketing team to help them connect with consumers. Does the product fulfill a want or need? How will it be introduced and promoted? What is the best way to communicate its value? How should it be priced? Marketers help drive profitable decisions by helping businesses make smart choices based on customer demand. And marketing plays a role in improving overall quality of life by analyzing consumer behavior, discovering unmet needs and coming up with solutions.

Firms spend over 600 million dollars a year on advertising and over one trillion dollars annually on marketing. As a marketing major, you’ll find an almost limitless number of career choices. Marketers work in every industry, from retail to healthcare to technology to the arts to advertising and more. It’s an incredibly flexible field that gives you an opportunity to make an impact by understanding what customers need and helping businesses provide it. 

Careers in Marketing

The majors pursue careers in:

  • ​Sales and promotion
  • Brand/product management
  • Advertising
  • Market research
  • Retail
  • Purchasing/procurement
  • Banking
  • Insurance
  • Real estate

Types of employers for Marketing graduates:

  • For-profit and nonprofit organizations
  • Product and service organizations
  • Print and electronic media outlets
  • Internet companies
  • Consulting firms
  • Public institutions
  • Retailers
  • Merchandisers
  • Government agencies
  • Educational institutions
  • Banks

Detailed Programme Facts

  • More details:

    Students are encouraged to file an application for admission for the first semester (fall) before March 15.

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses included:

  • Financial Accounting 
  • Managerial Accounting 
  • Principles of Business Law
  • Principles of Marketing 
  • Principles of Management 
  • Principles of Finance 
  • Principles of Operations Management
  • Promotion Management
  • Business to Business Marketing 
  • Digital and Social Media Marketing 

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Completed Online Application
  • English Proficiency Scores
  • Transcripts in Local Language
  • English Translations of Transcripts and Syllabi
  • Passport copy
  • Proof of Financial Support and Recent Bank Statement with one year of expenses and fees

Tuition Fee

  • International

    33200 USD/year
    Tuition Fee
    Based on the original amount of 33200 USD per year and a duration of 48 months.
  • National

    33200 USD/year
    Tuition Fee
    Based on the original amount of 33200 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Waukesha

  • 1283 - 2130 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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