Marketing

Overview

In the Marketing program from Carroll University you’ll have the chance to make a real and positive impact on the community through participation in Carroll’s local chapter of Enactus, an international nonprofit organization that believes investing in students who take entrepreneurial action for others creates a better world for us all.

The marketing major pairs well with a major or minor in graphic communication. Other minors to consider include finance, accounting, economics, or management and leadership. 

When businesses want to develop new or revise existing offerings, they look to the marketing team to help them connect with consumers. Does the product fulfill a want or need? How will it be introduced and promoted? What is the best way to communicate its value? How should it be priced? Marketers help drive profitable decisions by helping businesses make smart choices based on customer demand. And marketing plays a role in improving overall quality of life by analyzing consumer behavior, discovering unmet needs and coming up with solutions.

Careers

• Sales and promotion

• Brand/product management

• Advertising

• Market research

• Retail

• Purchasing/procurement

• Banking

• Insurance

• Real estate

• For-profit and nonprofit organizations

• Product and service organizations

• Print and electronic media outlets

• Internet companies

• Consulting firms

• Public institutions

• Retailers

• Merchandisers

• Government agencies

• Educational institutions

• Banks