Overview

At Advertising and Marketing Communications from Fashion Institute of Technology SUNY you'll write print ads and press releases. You'll direct and produce television and radio commercials in a professional digital video studio. You'll create media plans. You'll develop advertising and public relation plans to address real-world problems.

Graduates with Advertising and Marketing Communications from Fashion Institute of Technology SUNY will be skilled in the following:

Ethical Responsibility: Students will be able to make ethically responsible decisions in the various disciplines of marketing communications.

Brand Management: Students will build a brand using IMC strategies and tactics and develop brand equity through secondary associations such as extensions and alliances.

Marketing Communications Technology: Students will apply cutting edge technological tools that make marketing communications more effective.

Research and Critical Thinking: Students will use primary and secondary data and use these to make sound business judgments and decisions.

Globalism: Students will assess markets and cultures and determine areas of commonality and differences in customer needs, wants, and usage. Students will have the ability to study and intern abroad to witness these first hand.

Teambuilding: Students will effectively work in teams demonstrating interpersonal skills to address business plans in an effective, efficient, and professional manner.

Programme Structure

Courses include:

Computer Applications for Marketing Communications

Video Studio Production G6

Internet Marketing

Microeconomics

Brand Management

Data Analysis for Business Applications

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-08-26 00:00:00
- Apply before 2025-01-01 00:00:00
Starting 2026-01-27 00:00:00
- Apply before 2025-10-01 00:00:00

Language

English

IELTS

6.5

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TOEFL^® IBT

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Credits

120 SCH

Delivered

On Campus

Disciplines

Marketing Digital Media Advertising View 170 other Bachelors in Advertising in United States

Academic requirements

GPA

English requirements

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Fashion Institute of Technology SUNY and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

File the SUNY Application Online

Admissions Essay

School Transcripts

English Proficiency

U.S. equivalency of your credential(s)

Cumulative Grade Point Average (GPA) strong B average

An English translation for all documents, where applicable

Tuition Fee

To always see correct tuition fees

International

21692 USD/year

Tuition Fee

Based on the tuition of 10846 USD per semester during 48 months.
National

21692 USD/year

Tuition Fee

Based on the tuition of 10846 USD per semester during 48 months.
In-State

7170 USD/year

Tuition Fee

Based on the tuition of 3585 USD per semester during 48 months.

BS tuition:

In-State: $3585 per sem

Out-of-state: $10,846 per sem

Part time:

AAS - Res.: $220 / OOS: $661 per cred

BS - Res.: $299 / OOS: $904 per cred

Living costs for Manhattan

900 - 1400 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising and Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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