Overview

The Marketing programme at the University of Minnesota provides students with a deep understanding of how to identify, communicate, and deliver value to satisfy diverse customer needs. This curriculum blends investigative research with strategic thinking to prepare graduates for the complexities of the modern competitive environment. By combining psychology and storytelling with rigorous data science, the course develops versatile professionals capable of driving innovation.

Why Marketing at the University of Minnesota?

Students benefit from a curriculum that emphasises both the creative and analytical dimensions of the industry. The programme is supported by the Institute for Research in Marketing, providing a strong foundation in consumer insights and market quantification. Learners engage with the Impact Lab and have access to specialised behavioural labs, ensuring they gain practical experience in solving real-world business scenarios. Furthermore, the requirement for an international experience ensures that every graduate possesses a global perspective essential for contemporary business leadership.

Tuition Fee Breakdown

International fee: USD 41512 per year
National fee: USD 41512 per year
Local fee: USD 18626 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to build foundational knowledge before progressing to advanced analytical techniques. Modules may include:

Financial Reporting
Corporate Responsibility & Ethics
Marketing
Information Systems & Digital Transformation
Strategic Management Accounting
Finance Fundamentals
Sustainable Supply Chain Management
Human Capital Management
Buyer Behavior

Careers with Marketing

Graduates are well-equipped for a variety of professional roles across numerous sectors, including brand management, market research, and digital strategy. The analytical and strategic skills gained during the course allow alumni to pursue careers as data scientists, consumer psychologists, or inspired innovators. Many students find success in fields such as advertising, media communications, and business development.

Recent graduates have secured positions at high-profile organisations, demonstrating the strong industry reputation of the degree. Employment destinations include:

Target
General Mills
Best Buy
Ecolab
Nielsen
Optum
Ovative Group

Common job titles for alumni include Social Media Lead, SEO Specialist, Strategy Analyst, and Communications Associate. The programme's focus on relationship building and market research also prepares students for successful careers in professional sales and merchandise analysis.

Programme Structure

Courses include:

Marketing

Information Systems & Digital Transformation

Race, Power, & Justice in Business

Strategic Management Accounting

Strategic Management

Sustainable Supply Chain Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-09-08 00:00:00
- Apply before 2027-01-01 00:00:00

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Minneapolis, United States

Disciplines

Marketing View 1058 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed Application for Admission

$55 U.S. nonrefundable application fee

Self-Reported Academic Record: High school (9th-12th grade) courses and grades

English proficiency test scores (Required)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

41512 USD / year

≈ 41512 USD / year
Out-of-State

41512 USD / year

≈ 41512 USD / year
Domestic

Applies to you

In-State

18626 USD / year

≈ 18626 USD / year

Living costs

Minneapolis

United States

1130 - 2045 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Minneapolis

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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