Overview

The Marketing B.B.A. at the University of Central Oklahoma provides students with the essential skills to navigate a rapidly evolving consumer landscape. This degree focuses on the power of communication and strategic decision-making to help businesses secure growth and brand loyalty. Students learn to bridge the gap between product development and the public through innovative techniques.

Why Marketing at University of Central Oklahoma?

Choosing this programme means gaining access to a curriculum that balances theoretical knowledge with hands-on training in modern business tools. The University of Central Oklahoma emphasises experiential learning, allowing students to interpret market trends and develop comprehensive paid campaigns. The university's location near the Oklahoma City metro area provides a strategic advantage for networking and professional growth.

Students are encouraged to join influential professional bodies, such as the American Marketing Association Oklahoma City, to build industry connections. The programme also offers the opportunity to pursue career-advancing certifications and industry-specific electives. This practical approach ensures that graduates are prepared to manage public images for both individuals and large corporations effectively.

Tuition Fee Breakdown

International fee: USD 363 per credit
National fee: USD 363 per credit
Local fee: USD 260 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to equip students with a robust business foundation followed by specialised marketing expertise. Modules may include:

Consumer and Marketing Behaviour
Digital Marketing Analysis
Marketing Management
Marketing Research
Negotiation
Professional Sales
Social Media Marketing
Business Analytics
Supply Chain Management

Careers with Marketing

Graduates from the University of Central Oklahoma are prepared for diverse roles across numerous sectors, including media, healthcare, technology, and consumer goods. The programme develops the communication and analytical skills required to excel in high-growth fields. Students often pursue careers that focus on branding, audience engagement, and sales optimization.

Programme Structure

Courses include:

Accounting

Principles of Business Statistics

Principles of Macroeconomics

Principles of Marketing

Principles of Management

Legal Environment of Business

Business Communication

Management Information Systems

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00

Apply anytime.
Starting 2027-01-12 00:00:00

Apply anytime.

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

5.5

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Credits

124 SCH

Delivered

On Campus

Campus Location

Edmond, United States

Disciplines

Marketing View 1053 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.7

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

SAT or ACT Results

Application Fee

The student must show a minimum GPA of 2.70 or its equivalent in high school.

Completed Admission/Scholarship application

Official academic credentials;

Proof of English Proficiency;

Bank statement;

Statement of financial sponsorship;

Proof of high school graduation (if available);

Passport or national identification document; Current visa;

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11253 USD / year

≈ 11253 USD / year
Out-of-State

11253 USD / year

≈ 11253 USD / year
Domestic

Applies to you

In-State

8060 USD / year

≈ 8060 USD / year

Additional Details

Resident tuition fee: $252.65 per credit hour | Nonresident general tuition fee: $362.90 per credit hour

Living costs

Edmond

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Edmond

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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