Overview

The Fashion Marketing B.S. at the University of Central Oklahoma provides students with a robust foundation in the global fashion industry through a blend of creative and commercial disciplines. This programme is designed to equip future professionals with the expertise needed to navigate the complex segments of apparel, wholesaling, and media. Students explore the intersection of consumer behaviour and brand management to prepare for a dynamic international marketplace.

Why Fashion Marketing at the University of Central Oklahoma?

Students benefit from a transformative learning environment that emphasises practical, hands-on experience. The programme offers a unique opportunity to work with the Oklahoma Fashion Museum Collection, a prestigious historical archive featuring over 800 garments and 400 accessories dating back to the 1800s. This direct access to historical pieces allows students to study garment construction and evolution first-hand.

The university also fosters professional growth through active student organisations such as Fashion Trope and the Phi Upsilon Omicron Honor Society. These platforms, combined with the institution's strong links to the American Marketing Association in Oklahoma City, provide vital networking opportunities. Facilities at the university support student-led initiatives, including the direction and planning of annual fashion shows and visual merchandise displays.

Tuition Fee Breakdown

International fee: USD 363 per credit
National fee: USD 363 per credit
Local fee: USD 260 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to simulate the current competitive marketplace, ensuring students possess the technical skills required by the industry. Modules may include:

Fashion Marketing
Apparel, Advertising and Promotion
Retailing
Consumer Behaviour
Brand Management
Retail Strategies
Entrepreneurial Skills
Visual Merchandise

Careers with Fashion Marketing

Graduates are prepared for diverse roles that require a balance of creative flair and business intelligence. The programme's focus on both theoretical knowledge and practical application makes alumni eligible for various positions within the global fashion sector. Many graduates find success in corporate environments, digital agencies, or by launching their own entrepreneurial ventures.

Programme Structure

Courses include:

Basic Clothing Construction

Textiles

Fashion Marketing

Creative Problem Solving

Global Protocol and Diversity

Hard Goods Merchandising

Decorative Textiles

Fashion Advertising and Promotion

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00

Apply anytime.
Starting 2027-01-12 00:00:00

Apply anytime.

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

5.5

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Credits

124 SCH

Delivered

On Campus

Campus Location

Edmond, United States

Disciplines

Marketing Fashion, Textiles and Luxury Goods Fashion Management View 1059 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.7

English requirements

TOEFL^® IBT

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PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

SAT or ACT Results

Application Fee

The student must show a minimum GPA of 2.70 or its equivalent in high school.

Completed Admission/Scholarship application

Official academic credentials;

Proof of English Proficiency;

Bank statement;

Statement of financial sponsorship;

Proof of high school graduation (if available);

Passport or national identification document; Current visa;

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11253 USD / year

≈ 11253 USD / year
Out-of-State

11253 USD / year

≈ 11253 USD / year
Domestic

Applies to you

In-State

8060 USD / year

≈ 8060 USD / year

Additional Details

Resident tuition fee: $252.65 per credit hour | Nonresident general tuition fee: $362.90 per credit hour

Living costs

Edmond

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Fashion Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Edmond

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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