Overview

The Marketing program from Kean University provides marketing majors with many opportunities for internships throughout New Jersey and in New York City, the business capital of the world. Kean marketing graduates work in brand management, market research, advertising, digital marketing and more, in a variety of industries around the world. Kean University's bachelor's degree in marketing is also available online.

What Will You Learn as a Marketing Major?

You gain insight into the research that drives business decisions and ways to apply data to achieve strategic goals.

Explore the impact and interaction of the social, economic, cultural, and global environments to increase the success of companies and nonprofits
Develop concrete, critical-thinking and problem-solving skills
Identify industry and consumer trends
Plan integrated business campaigns for social media, digital, traditional media, search, B2B, sales promotion, public relations, sponsorship and more
Conduct market research studies and analyze findings
Hone your craft through internships and professional experiences

Enjoy rewarding options for study and experiential learning, both in-person and online

Careers

Kean marketing graduates work in a variety of careers, including:

Marketing Specialist

Marketing Analyst

Marketing Researcher

Retail Manager

Advertising Account Executive

Media Buyer

Public Relations Professional

Social Media Manager

Product Manager

Search Engine Optimization Specialist

Email Marketing Manager

Programme Structure

Courses include:

Consumer Behavior

Marketing Research

International Marketing

Seminar in Marketing Strategy

Research

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-04-30 00:00:00

More details

April 30: Preferred Application Deadline. Applications are accepted on a rolling basis thereafter.

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Elizabeth, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete a Kean University Online Application.
You will have an opportunity to pay the application fee of $75.00 directly through the online application. Once you've completed the application, submit both the application and the application fee.
An official high school transcript evaluation. Applicants must submit a course-by-course evaluation (with GPA) of their official high school (Secondary School) transcript or mark sheet.
Regardless of U.S. residency status, an English proficiency examination is required of all students whose secondary schooling has been outside the U.S. in a country where English is not the principal language.
Two (2) letters of recommendation, in English. Letters may be from teachers, counselors, employers, coaches, etc.
Personal essay (1-2 pages), in English, expressing your educational and professional career goals.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

21406 USD / year

≈ 21406 USD / year
Out-of-State

21406 USD / year

≈ 21406 USD / year
Domestic

Applies to you

In-State

12688 USD / year

≈ 12688 USD / year

Additional Details

In-State: $5,567.50 per semester
Out-of-State: $9,392.50 per semester

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What Will You Learn as a Marketing Major?

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Funding

Scholarships Information

Available Scholarships

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