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Marketing, B.Sc.

  • Application Deadline
  • 48 months
Elizabeth, NJ, United States
At Kean University, the Marketing program gives students a strong foundation in all aspects of marketing — consumer behavior, marketing research, analytics, sales management, and integrated campaigns and strategies. We train our students to create marketing campaigns from concept through implementation, including follow-up analysis and research.
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Through this approach, students of the Marketing program at Kean University gain broad knowledge of the field and an excellent grasp of the application of marketing principles in a multifaceted profession. Our students develop concrete, critical-thinking and problem-solving skills that have wide-range capability, allowing them to excel in a variety of industries.

Kean University's location 30 minutes outside of New York City offers our marketing students many opportunities for internships in New York, the business capital of the world, and throughout New Jersey.

Kean marketing graduates work in brand management, advertising, marketing research, retail management, sports, entertainment, healthcare and nonprofit organizations around the world.

What You Learn

You gain insight into the research that drives marketing decisions and the ways to apply research data to achieve strategic goals.

  • Explore the impact and interaction of the social, economic, cultural, and global environments to increase the success of companies and nonprofits
  • Design marketing campaigns for businesses, products, services, startups and nonprofits
  • Identify industry and consumer trends
  • Plan integrated business campaigns for social media, digital marketing, traditional media, direct marketing, sales promotion, public relations, sponsorship and more
  • Conduct market research studies and analyze findings
  • Hone your craft through internships and professional experiences

You can also pursue your degree at Kean Ocean in Toms River.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:
  • Consumer Behavior
  • Marketing Research
  • International Marketing 
  • Seminar in Marketing Strategy 

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Start practicing IELTS today!
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Prospective students will need to submit an official high school transcript upon graduation to enroll at Kean. 
  • All applicants are required to submit an official high school transcript to be considered for admission. The transcript must indicate 16 college preparatory courses including (4) English, (3) Mathematics, (2) History, (2) Lab Sciences, (2) years of the same foreign language and (3) approved electives in social studies, science or mathematics. 

Tuition Fee

  • International

    19621 USD/year
    Tuition Fee
    Based on the original amount of 19621 USD per year and a duration of 48 months.
  • National

    19621 USD/year
    Tuition Fee
    Based on the original amount of 19621 USD per year and a duration of 48 months.
  • In-State

    12445 USD/year
    Tuition Fee
    Based on the original amount of 12445 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


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