Overview

Through this approach, students of the Marketing program at Kean University gain broad knowledge of the field and an excellent grasp of the application of marketing principles in a multifaceted profession. Our students develop concrete, critical-thinking and problem-solving skills that have wide-range capability, allowing them to excel in a variety of industries.

Kean University's location 30 minutes outside of New York City offers our marketing students many opportunities for internships in New York, the business capital of the world, and throughout New Jersey.

Kean marketing graduates work in brand management, advertising, marketing research, retail management, sports, entertainment, healthcare and nonprofit organizations around the world.

What You Learn

You gain insight into the research that drives marketing decisions and the ways to apply research data to achieve strategic goals.

• Explore the impact and interaction of the social, economic, cultural, and global environments to increase the success of companies and nonprofits
• Design marketing campaigns for businesses, products, services, startups and nonprofits
• Identify industry and consumer trends
• Plan integrated business campaigns for social media, digital marketing, traditional media, direct marketing, sales promotion, public relations, sponsorship and more
• Conduct market research studies and analyze findings
• Hone your craft through internships and professional experiences

You can also pursue your degree at Kean Ocean in Toms River.