Overview
The Marketing program of Rutgers University provides students the opportunity to develop skills that enable them to function in different marketing roles while working closely and effectively with other business functions. With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students leave the program with a solid foundation in marketing.
Key Facts
- Rutgers Business School offers marketing case competitions
- Advertising, marketing, promotions, public relations, and sales managers work in offices close to those of top managers
- 80% of advertising, marketing, promotions, public relations, and sales managers work 40 hours or more a week
- Industry-connected professors help RBS students access exciting jobs at global marketing agencies on Madison Avenue, startup companies, and across industries in New York, Philadelphia and tri-state area
Career Paths
Marketing students are prepared for positions such as copywriters, media directors, account executives, marketing researchers, product development managers, public relations managers and more. They land jobs in some of the biggest marketing agencies in the world, and in large corporations that have in-house marketing departments. They work with sales departments, creative, and even IT when working in online marketing. From creative advertising work to quantitative market research, marketing majors help a manage a brand and sell products and services. A marketing background can also train a person to operate his or her own business.
Rutgers Business School students graduate from the marketing program with a strong business foundation and are well prepared to enter the job market.
Sample Occupations
- Advertising Account Executive
- Development Officer
- Insurance Agent Promotion
- Market Research Analyst
- Media Planner
- Public Relations Director
Programme Structure
Courses include:
- Consumer Behavior
- Marketing Research
- Marketing Strategy
- Advertising Strategy
- Brand Management
- Business-to-Business Marketing
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
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Credits
Delivered
Disciplines
Marketing View 1092 other Bachelors in Marketing in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Rutgers University and/or in United States, please visit Student Insurance Portal.
Other requirements
General requirements
- Online Application
- A $70 non-refundable application fee is required
- Self-Reported Academic Record (SRAR)
- Due to the uncertainty of future test dates and availability of standardized tests, Rutgers will make submission of SAT and ACT test scores optional
- English Proficiency Examination Requirements
- Letters of recommendation are not used for admissions consideration
Tuition Fee
-
International
32456 USD/yearTuition FeeBased on the tuition of 16228 USD per semester during 48 months. -
National
32456 USD/yearTuition FeeBased on the tuition of 16228 USD per semester during 48 months. -
In-State
14088 USD/yearTuition FeeBased on the tuition of 7044 USD per semester during 48 months.
Living costs for Newark
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Bachelor's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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