Overview

With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students leave the Marketing programme of Rutgers University with a solid foundation in marketing.

Career Paths

Marketing students are prepared for positions such as copywriters, media directors, account executives, marketing researchers, product development managers, public relations managers and more. They land jobs in some of the biggest marketing agencies in the world, and in large corporations that have in-house marketing departments. They work with sales departments, creative, and even IT when working in online marketing. From creative advertising work to quantitative market research, marketing majors help a manage a brand and sell products and services. A marketing background can also train a person to operate his or her own business.

Rutgers Business School students graduate from the marketing programme with a strong business foundation and are well prepared to enter the job market.

Sample Occupations

Advertising Account Executive

Development Officer

Insurance Agent Promotion

Market Research Analyst

Media Planner

Public Relations Director

Programme Structure

Courses include:

Consumer Behavior

Marketing Research

Marketing Strategy

Advertising Strategy

Brand Management

Business-to-Business Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-19 00:00:00
- Apply before 2026-10-01 00:00:00
Starting 2027-09-01 00:00:00
- Apply before 2026-12-01 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

New Brunswick, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Online Application - Complete the Rutgers Application or Common App carefully as it can’t be changed after it has been submitted. You should submit only one application.

Extracurricular Activities

Essay - Whether applying with the Common App or Rutgers Application, Rutgers requires that first-year applicants provide a short, original essay.

Application Fee - A $70 non-refundable application fee is required whether applying with the Rutgers Application or Common App.
GED Results - Students with a GED diploma/certificate are required to submit their official results.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

35758 USD / year

≈ 35758 USD / year
Out-of-State

35758 USD / year

≈ 35758 USD / year
Domestic

Applies to you

In-State

14933 USD / year

≈ 14933 USD / year

Living costs

New Brunswick

United States

1204 - 2963 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Paths

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

New Brunswick

Funding

Scholarships Information

Available Scholarships

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