Marketing Mercer University

Overview

The Marketing programme at Mercer University is designed to provide students with a deep understanding of how to create and deliver value to target customers. This Bachelor of Business Administration degree combines rigorous academic coursework with practical, real-world experiences to prepare graduates for the professional business world.

Students explore the fundamental principles of the industry, learning how to identify customer needs and monitor emerging market trends. The curriculum emphasises the importance of effective communication and the development of services that enhance organisational value. By bridging concepts across various business disciplines, the programme encourages a holistic approach to decision-making.

Why Marketing at Mercer University?

The Stetson-Hatcher School of Business is renowned for its commitment to developing purposeful business leaders through a blend of theory and practice. Students benefit from state-of-the-art facilities and the expertise of faculty members who serve as coaches and industry experts. The school also offers a Special Consideration Program for those looking to transition into graduate study.

Distinctive features include the Double Bear Scholarship and opportunities for undergraduate research that reaches out into the community. The programme is supported by the Mercer Innovation Center, which fosters entrepreneurial thinking and creative problem-solving. Students are encouraged to participate in internships that provide invaluable experience and strengthen their professional resumes.

Tuition Fee Breakdown

• International fee: USD 43270 per year
• National fee: USD 43270 per year
• Local fee: USD 43270 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a broad foundation in business alongside specialised marketing topics. Students are taught to think critically about how different business functions, such as management and accounting, interact with marketing strategies. This integrated approach ensures graduates can handle complex business challenges.

Modules may include:

• Marketing
• Accounting
• Economics
• Entrepreneurship
• Finance
• General Business
• International Business
• Management
• Risk Management and Insurance
• Sports Marketing and Analytics
• Supply Chain Management

Careers with Marketing

Graduates from this programme are well-prepared for a variety of roles in the commercial and non-profit sectors. The skills acquired during the degree allow students to pursue paths in media planning, consumer research, and professional sales. Many alumni find success in advertising and social media management for major international brands.

Recent graduates have secured positions at prestigious organisations across various industries. These employers include global technology firms, major retailers, and leading communication agencies. Specific companies employing Mercer alumni include:

• The Coca-Cola Company
• Google
• Chick-fil-A Corporate
• Macy’s Incorporated
• Ogilvy & Mather
• State Farm
• American Cancer Society
• Allianz