Sports Marketing and Media (Online)

Overview

In the Sports Marketing and Media (Online) program at Full Sail University , you’ll study topics ranging from the study of business models and mobile technology to practical, real-time opportunities to create, distribute, and market content. 

Your collaborative, project-based coursework culminates with a strategic proposal that will help you refine skills valuable for all forms of engagement – from revenue generation to event operations.

Course highlights 

• Social Media Methods - Students examine the methodology inherent in marketing through social-media applications and learn how to apply social media to situations for revenue generation and brand awareness.

• Sports Business Models - Students will examine the different types of relationships forged between sports organizations, their consumers, and their business partners and how industry businesses develop and nurture streams of revenue through those relationships.