Broadcasting Western Kentucky University

Overview

The Broadcasting programme at Western Kentucky University offers students a robust foundation in modern media production and storytelling. This Bachelor of Arts degree is designed to merge rigorous classroom instruction with extensive hands-on opportunities in professional-grade environments.

Based within the School of Media & Communication, the curriculum requires a minimum of 45 semester hours within the major. Students are encouraged to broaden their academic horizons by completing a required minor or second major outside of the school. This structure ensures a well-rounded education that balances technical proficiency with a diverse knowledge base.

Why Broadcasting at Western Kentucky University?

The institution boasts ACEJMC accreditation, a prestigious recognition of its high standards in journalism and mass communication education. Students benefit from access to exceptional facilities, including the StormCenter 12 studio and various digital production suites. These resources allow for a seamless transition from theory to practice.

A distinctive feature of the programme is its vibrant student media ecosystem. Participants can gain real-world experience through Newschannel12, the Extra Point TV sports show, and the Revolution 91.7 radio station. These platforms serve as laboratories where students produce live news, sports broadcasts, and progressive radio programming.

The university also emphasises community and professional networking. Through the WKU Storm Team and RedZone Radio, students provide essential weather and sports coverage to the Bowling Green area. These initiatives help build impressive professional portfolios and resumes long before graduation.

Tuition Fee Breakdown

• International fee: USD 29030 per year
• National fee: USD 27000 per year
• Local fee: USD 12072 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a progression from fundamental media concepts to advanced production techniques. Modules may include:

• Media & Communication
• Media & Culture
• Broadcasting
• Video Production

Careers with Broadcasting

Graduates from this programme are highly sought after by major media organisations and corporate entities. The practical skills gained during the course prepare students for immediate entry into the workforce. Many alumni have secured roles with prominent employers such as Hearst, Humana, and various regional news affiliates.

Common career paths for graduates include roles as news producers, technical directors, and news reporters. Others find success as video editors or news anchors within television and digital media outlets. The programme's strong reputation in Kentucky and beyond ensures that students are well-positioned for competitive roles in the evolving media landscape.

In addition to traditional broadcasting, the skills taught are applicable to social media management and corporate video production. This versatility allows graduates to adapt to various sectors, including healthcare communications and commercial advertising. The combination of technical expertise and editorial judgement remains a key asset for all alumni.

Accreditation

The School of Media at WKU is ACEJMC accredited for majors in Broadcasting, Journalism and Photojournalism.