Placeholder image for Marketing

Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
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Overview

It deals, for example, with customer behavior; the development of product offerings to meet consumer needs; pricing policies; the institutions and channels of distribution, including retailers and wholesalers; advertising; selling; sales promotion; research; and the management of marketing to provide for business a profitable and expanding operation.

Learning outcomes

The Marketing curriculum at Indiana University South Bend endeavors to provide the business community with broadly trained people who can approach problems with a clear understanding both of marketing and of the interrelationships of marketing with other functions of the firm. Students planning careers in marketing research and information systems, advertising, retailing, or sales management normally major in marketing and then may pursue within the curriculum additional specialization in the area of their vocational interest.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing Research
  • International Marketing
  • Consumer Behavior
  • Marketing Strategy
  • Advertising and Promotion Management
  • Retail Strategy

English Language Requirements

  • Minimum required score:

    71

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Start practicing IELTS today!

General Requirements

In general, we recommend that students complete college preparatory coursework that includes:

  • Eight semesters of English or the language of instruction
  • Six to eight semesters of mathematics
  • Six to eight semesters of natural sciences (biology, chemistry, physics)
  • Six semesters of social science (economics, government, history, psychology, or sociology)
  • Eight semesters of foreign language, fine arts, computer science, or technical skills
  • Two semesters of health, physical education, or safety

Tuition Fee

  • International

    19346 USD/year
    Tuition Fee
    Based on the original amount of 9673 USD per semester and a duration of 48 months.
  • National

    19346 USD/year
    Tuition Fee
    Based on the original amount of 9673 USD per semester and a duration of 48 months.
  • In-State

    6894 USD/year
    Tuition Fee
    Based on the original amount of 3447 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for South Bend

  • 885 - 1440 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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