Overview

It deals, for example, with customer behavior; the development of product offerings to meet consumer needs; pricing policies; the institutions and channels of distribution, including retailers and wholesalers; advertising; selling; sales promotion; research; and the management of marketing to provide for business a profitable and expanding operation.

Learning outcomes

The Marketing curriculum at Indiana University South Bend endeavors to provide the business community with broadly trained people who can approach problems with a clear understanding both of marketing and of the interrelationships of marketing with other functions of the firm. Students planning careers in marketing research and information systems, advertising, retailing, or sales management normally major in marketing and then may pursue within the curriculum additional specialization in the area of their vocational interest.

Programme Structure

Courses include:

Marketing Research

International Marketing

Consumer Behavior

Marketing Strategy

Advertising and Promotion Management

Retail Strategy

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-06-01 00:00:00 , International
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-01-12 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National

More details

IU South Bend accepts applications on a rolling basis. Students are encouraged to apply by the priority admission deadline for the term you want to start.

Language

English

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

South Bend, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application Fee. The $65 application fee is required of all applicants and is non-refundable.

English Language Proficiency Documentation

If English is not your native language, you must demonstrate proficiency in English before you can be admitted to IU South Bend.

Immigration Documentation (non-US citizens only; not required for an admission decision)

Documentation of Financial Support (those seeking F-1 status only; not required for an admissions decision)

Official Academic Records. You may upload copies of your official transcripts and diploma certificates via your Atlas account.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23222 USD / year

≈ 23222 USD / year
Out-of-State

23222 USD / year

≈ 23222 USD / year
Domestic

Applies to you

In-State

8616 USD / year

≈ 8616 USD / year

Living costs

South Bend

United States

885 - 1432 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Learning outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

South Bend

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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