Placeholder image for Marketing

Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
University rank #501 (WUR) Moscow, ID, United States
As a major of the Marketing program from University of Idaho, you will study how packaging, advertising, branding, social media and other factors influence consumer behaviors. You will explore market research tools and learn how to use the marketing mix (product, price, place, promotion) to create effective marketing strategies.
Access all 180000+ programmes, for free with a Studyportals account.
account benefits visualised

Overview

How do companies get people to buy their products or services? It comes down to the art of persuasion. Understanding what your consumers are looking for and knowing how to persuade them to commit — that’s the science of marketing.

As a marketing major, you will study how packaging, advertising, branding, social media and other factors influence consumer behaviors. You will explore market research tools and learn how to use the marketing mix (product, price, place, promotion) to create effective marketing strategies.

The common theme of the College of Business and Economics curriculum is to "learn business by doing business" throughout all four years. Our learning environment encourages our students is to focus on their major study, but also engaging in several hands-on learning opportunities that will prepare them to become outstanding leaders after graduation.

Degree Fit

The Marketing program from University of Idaho could be a good fit if you:

  • Are a creative thinker
  • Have strong communication skills (written, oral and interpersonal)
  • Like social media and other forms of new media
  • Enjoy working with people
  • Have an outgoing personality

Career Outcomes

With this degree, you may become a:

  • Marketing director
  • Brand manager
  • Retail manager
  • Copywriter
  • Sales representative
  • Social media manager
  • Advertising account manager
  • Market research analyst
  • Product marketing manager
  • Entrepreneur/small business owner
  • Customer relations specialist
  • Public relations specialist
  • Communications coordinator
  • Creative director

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Financial Accounting
  • Managerial Accounting 
  • Principles of Macroeconomics 
  • Principles of Microeconomics 
  • Legal Environment of Business
  • Leading Organizations& People 
  • Statistical Methods 
  • Introduction to Business Analytics 

English Language Requirements

  • Minimum required score:

    70

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

Academic Requirements

You need the following GPA score:

Required score: 2.5

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.5 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Undergraduate applicants who have no previous work at the post-secondary level must have at least a 2.5 grade point average (on a 4.0 scale) from a secondary school. Students must also meet the criteria for admission to university level study in their home country.

Tuition Fee

  • International

    27540 USD/year
    Tuition Fee
    Based on the original amount of 27540 USD per year and a duration of 48 months.
  • National

    8304 USD/year
    Tuition Fee
    Based on the original amount of 8304 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Moscow

  • 750 - 1100 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

The college has several scholarship opportunities that will help you achieve your degree. Many of these scholarships are available to you because of generous support from individual and organizational donors.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Wishlist

You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?