Overview

Mercury is also know as the winged messenger of the gods, appropriate for a profession requiring quick thinking and speedy, reliable communications.

The marketing department offers a two option program with areas of specialization in Marketing Strategy and Professional Selling.

Marketing Strategy

The Marketing - Marketing Strategy at University of North Carolina Wilmington is designed to help marketing students become better marketing decision makers.

The marketing strategy track has a strong quantitative orientation that includes an advanced marketing research class and a new marketing metrics class.

Programme Structure

Courses include:

Marketing Intelligence & Communications

Consumer Behavior

Marketing Research Design

Marketing Analytics

Marketing Strategy

Sports Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-01 00:00:00
- Apply before 2026-10-01 00:00:00 , International
Starting 2027-08-24 00:00:00
- Apply before 2027-04-01 00:00:00 , International
- Apply before 2027-02-01 00:00:00 , National

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Wilmington, United States

Disciplines

Business Administration Marketing Management Studies View 1549 other Bachelors in Management Studies in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed online application.

Non-refundable $80 application fee (check or money order in U.S. dollars and drawn on a U.S. bank, payable to UNCW).

Essay & short answer

An official transcript, translated into English (translation must be certified), of grades from secondary school.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22597 USD / year

≈ 22597 USD / year
Out-of-State

22597 USD / year

≈ 22597 USD / year
Domestic

Applies to you

In-State

4443 USD / year

≈ 4443 USD / year

Living costs

Wilmington

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

About

Overview

Marketing Strategy

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Wilmington

Funding

Scholarships Information

Available Scholarships

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