Overview

About Marketing at The University of Iowa

The marketing major is about seeing the big picture—and making the right set of choices for businesses and ideas to be successful.

As a marketing student, you will acquire an understanding of marketing's business, social, and economic roles. You'll study communication and human behavior as well as statistical analysis, computational methods, and market decision making.

Careers

The Bachelor of Business Administration (B.B.A.) program in marketing prepares students for positions in sales, market research, retailing, purchasing, or advertising. Employment opportunities exist for positions as market analysts, merchandise managers, buyers, purchasing agents, advertising managers, brand managers, consultants, and sales representatives in a variety of for-profit and nonprofit organizations.

Over 90 percent of students reported that they found permanent employment, were accepted to graduate school, or were not seeking employment within six months of graduation.

Programme Structure

Courses include:

Marketing Strategy

Professional Preparation in Marketing

Career Preparation for Marketing Management

Career Preparation for Retailing

Career Preparation for Professional Sales

Marketing Research

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-25 00:00:00
- Apply before 2027-02-01 00:00:00

Language

English

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Iowa City, United States

Disciplines

Marketing View 1059 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Submit an application

Pay the $40 application fee

Upload your academic records

If your first language is not English: Have the testing agency send us your TOEFL, IELTS or PTE score, if applicable, based on our English Proficiency Requirements

Have your ACT or SAT score sent to us by the testing agency.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

35927 USD / year

≈ 35927 USD / year
Out-of-State

35927 USD / year

≈ 35927 USD / year
Domestic

Applies to you

In-State

13776 USD / year

≈ 13776 USD / year

Living costs

Iowa City

United States

1187 - 1841 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

About Marketing at The University of Iowa

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Iowa City

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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