Overview

In the Advertising and Public Relations program of Rochester Institute of Technology students will be prepared to create persuasive messages for a variety of traditional and emerging media platforms, including social media. Analyze audiences, write copy, select media platforms, and manage campaigns. The degree combines courses in communication, advertising, public relations, and marketing to prepare you for the overlapping roles of advertising and public relations professionals.

The fields of advertising and public relations are rapidly changing now that the Internet and mobile devices like smart phones and tablets have influenced the way professionals create messages. Unique opportunities and exciting challenges lie ahead in the advertising and public relations field. The major combines advertising, public relations, and marketing to address the overlapping roles of communication professionals.

Students are prepared to create persuasive messages for a variety of traditional and emerging media platforms. They learn to analyze audiences, write copy, select media, and manage campaigns. The major also features a senior thesis and one semester of work experience gained through an internship and/or cooperative education.

Typical Job Titles

Copywriter

Account Executive

Strategist

Marketing Communication Specialist

Media Planner

Public Relations Specialist

Marketing Coordinator

Social Media Specialist

Programme Structure

Courses include:

Public Speaking

Principles of Advertising

Public Relations

Digital Design in Communication

LAS Perspective 7A (mathematical): College Algebra

Mass Communications

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00

Apply anytime.
Starting 2027-08-25 00:00:00
- Apply before 2027-01-15 00:00:00

More details

Spring Semester applications are reviewed on a rolling basis.

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Rochester, United States

Disciplines

Public Relations Advertising View 323 other Bachelors in Public Relations in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

For all bachelor’s degree programs, a strong performance in a college preparatory program is expected. Generally, this includes 4 years of English, 3-4 years of mathematics, 2-3 years of science, and 3 years of social studies and/or history.

Specific math and science requirements and other recommendations

Strong performance in English and social studies is expected

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

60774 USD / year

≈ 60774 USD / year
Out-of-State

60774 USD / year

≈ 60774 USD / year
Domestic

Applies to you

In-State

60774 USD / year

≈ 60774 USD / year

Living costs

Rochester

United States

925 - 1350 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising and Public Relations.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Typical Job Titles

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Rochester

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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