Overview

The Marketing programme at Purdue University provides students with a robust foundation in strategic thinking and market analysis. This degree focuses on how to connect effectively with diverse audiences and lead within the modern digital landscape. By blending creative strategy with data-driven insights, the curriculum ensures graduates are ready for the challenges of the contemporary business world.

Students within the programme develop essential skills in teamwork, communication, and research through immersive, real-world experiences. The coursework encourages an understanding of how to identify target audiences and communicate the value of products or services effectively. Whether launching new innovations or revitalising established brands, the training emphasises practical application and strategic impact.

Why Marketing at Purdue University?

Purdue University is home to the Mitch Daniels School of Business, which is ranked 21st for undergraduate business programmes by U.S. News & World Report. The school offers a STEM-focused environment where students benefit from a strong network of alumni and professional mentors. Facilities and leadership conferences, such as the Doster Leadership Conference, provide unique opportunities for personal and professional growth.

Tuition Fee Breakdown

International fee: USD 32104 per year
National fee: USD 28794 per year
Local fee: USD 9718 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on building a strong business foundation while specialising in modern promotional strategies. Modules may include:

Market Research
Consumer Behaviour
Strategic Thinking
Analytical Research
Digital Marketing
Communication and Teamwork

Careers with Marketing

Graduates from Purdue University are highly sought after by global organisations across various sectors. The programme prepares students for diverse professional roles where they can apply their strategic and creative expertise. Common career paths for graduates include:

Brand Manager
Digital Marketer
Marketing Analyst
Marketing Strategist
Sales Representative
Social Media Manager

Graduates have secured positions and internships at prestigious companies such as Amazon, Google, Eli Lilly & Co., and The Walt Disney Co. Others choose to continue their academic journey by enrolling in advanced graduate programmes at institutions like Johns Hopkins University and Wake Forest University.

Programme Structure

Courses include:

Marketing Management
Marketing Analytics
International Marketing
New Product Development
Marketing Research
Brand Management
Digital and Social Media Marketing
Experiential Marketing
Consumer Behavior and Marketing
Pricing Strategy and Analysis

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-11-01 00:00:00
Starting 2027-08-23 00:00:00
- Apply before 2027-01-15 00:00:00

More details

If you're applying to begin in the spring or summer term, submit application as early as possible prior to the start of the term.

Language

English

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

West Lafayette, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

GPA

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Apply Online: $60 Application Fee
Secondary School Grades
Official SAT or ACT Score: SAT or ACT scores with writing is strongly encouraged for international citizens.
Proof of English Proficiency
Letter of Recommendation: Though not required, a letter of recommendation is strongly encouraged, especially for students eligible to be considered for scholarships, for the Honors College or for those who are applying to highly competitive programs.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

32104 USD / year

≈ 32104 USD / year
Out-of-State

28794 USD / year

≈ 28794 USD / year
Domestic

Applies to you

In-State

9718 USD / year

≈ 9718 USD / year

Living costs

West Lafayette

United States

1096 - 1774 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

West Lafayette

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners