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Marketing, B.B.A.

  • Application Deadline
  • 48 months
University rank #601 (WUR) Las Cruces, NM, United States| Online
Marketing program at New Mexico State University provides an excellent, well-rounded marketing degree. You may select from numerous courses that include consumer behavior, marketing management, sales and sales management, retail management, global marketing, and marketing research. We also offer an independent study in entrepreneurship.
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Marketing students at New Mexico State University typically earn their degree through a combination of traditional face-to-face classes and online courses. Marketing majors can earn the degree with all major coursework delivered through either delivery system.

You may earn this degree exclusively through either system (for example, taking all major courses either online or in a traditional classroom format); however, you must work closely with an academic advisor to select and sequence the courses — many required courses are offered only once a year in each format. In addition, your elective options may be limited since marketing elective courses are not offered in both formats. The department has a “master schedule” to assist you and your advisor in the selection of courses using either the online or face-to-face delivery model.


Most marketing majors enter into careers with business firms, although some find job opportunities in government and others in non-profit organizations. Still others become involved in owning and managing their independent companies. Because of the increasing attention on meeting customer needs, there is a growing demand for well-educated marketing graduates.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus, Online

Programme Structure

Courses include

  • Marketing Research
  • Strategy and Policy
  • PGA Golf Management Freshman Orientation
  • Level 1, PGA's PGM Education Program 
  • Marketing Research
  • Retail Management
  • Level 2, PGA's PGM Education Program
  • PGA Final Experience
  • Introduction to Turfgrass Management
  • Club Management and Marketing
  • Special Topics

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

Academic Requirements

You need the following GPA score:

Required score: 2.8

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.8 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • A cumulative high school GPA of 2.75, or
  • ACT composite score of 21 or SAT score of 1060, or
  • Ranked in the top 20 percent of their graduating class
  •  All entering freshmen must submit official ACT or SAT scores before final admission is granted. Test scores are used for scholarship purposes and initial placement for math and English courses.

Tuition Fee

  • International

    24090 USD/year
    Tuition Fee
    Based on the original amount of 12045 USD per semester and a duration of 48 months.
  • National

    24090 USD/year
    Tuition Fee
    Based on the original amount of 12045 USD per semester and a duration of 48 months.
  • In-State

    6470 USD/year
    Tuition Fee
    Based on the original amount of 3235 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Las Cruces

  • 806 - 1260 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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