Overview

The Sport Marketing and Management programme at Indiana University Bloomington provides a comprehensive foundation for students aspiring to lead in the dynamic world of professional and amateur athletics. This degree integrates diverse disciplines to ensure graduates possess a versatile skill set suitable for various industry sectors. Students benefit from a curriculum that balances theoretical knowledge with essential hands-on experience.

Why Sport Marketing and Management at Indiana University Bloomington?

Established in 1985, this programme is widely recognised as one of the leading courses of its kind within the United States. It attracts a diverse cohort of students from across the globe, fostering a rich learning environment. The School of Public Health provides access to expert faculty and a robust interdisciplinary core that spans finance, communication, and management. A defining feature of the curriculum is the mandatory practicum or internship, which allows students to apply their classroom learning directly to real-world sporting environments.

Tuition Fee Breakdown

International fee: USD 42702 per year
National fee: USD 42702 per year
Local fee: USD 12142 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide a broad understanding of the sports industry through various core subjects and electives. Modules may include:

Sport Law
Marketing
Communication
Business
Management
Psychology
Finance
Sport Marketing and Management Practicum

Careers with Sport Marketing and Management

Graduates are well-equipped to pursue diverse roles within professional, intercollegiate, or amateur sports organisations. The programme prepares individuals for success in specialised areas such as facility operations, public relations, and event management. Many alumni secure positions in marketing departments or choose to further their academic credentials by enrolling in postgraduate law or sports administration programmes. The comprehensive nature of the training ensures that students are competitive candidates for leadership roles in the global sports market.

Programme Structure

Courses include:

Sport Communication

Sport Management

Sport in America: Historical Perspective

Sport in American Society

Legal Issues in Sport Settings

Sport Promotions and Public Relations

Sport Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-09-15 00:00:00 , International
Starting 2027-08-24 00:00:00
- Apply before 2027-02-01 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Bloomington, United States

Disciplines

Marketing Sports Management View 609 other Bachelors in Sports Management in United States

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Academic requirements

GPA

3.5

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Academic performance and preparation
Strength and quality of your high school curriculum
Anticipated completion of secondary school before you start at IU
Recent grade trends
SAT or ACT results
Essays
Extracurricular activities
Community service
Work experience

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

42702 USD / year

≈ 42702 USD / year
Out-of-State

42702 USD / year

≈ 42702 USD / year
Domestic

Applies to you

In-State

12142 USD / year

≈ 12142 USD / year

Living costs

Bloomington

United States

1071 - 1733 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Sport Marketing and Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Bloomington

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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