Overview

The Marketing programme at Western Michigan University provides students with a versatile foundation in building and maintaining essential customer relationships. This bachelor degree focuses on creating, planning, and delivering impactful messages to target audiences through strategic campaigns and rigorous market research.

Why Marketing at Western Michigan University?

Students at the Haworth College of Business benefit from a curriculum deeply rooted in experience-driven learning. According to recent career reports, 100% of graduates participated in experiential projects, and 100% reported having instructors who made them excited about the learning process. The university also hosts a very active chapter of the American Marketing Association, providing students with direct access to industry guest speakers, exclusive tours, and internship support.

Tuition Fee Breakdown

International fee: USD 20525 per year
National fee: USD 20525 per year
Local fee: USD 16449 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide flexibility, allowing students to select electives that align with their specific career interests. Modules may include:

Marketing
Advertising and Promotion
Digital Marketing
Food Marketing
Leadership and Business Strategy
Sales and Business Marketing
Supply Chain Management

Careers with Marketing

Graduates from this programme are highly successful, with 96% working or continuing their education shortly after graduation. The skills acquired prepare students for roles in business-to-consumer, business-to-business, consumer goods, and service sectors, as well as non-profit organisations. Recent alumni have secured positions such as assistant account executives, category analysts, and sales representatives.

Graduates have found employment at a variety of prestigious global companies, including:

Amazon
Tesla
Oracle
Hormel Foods
Meijer
Doner

Programme Structure

Courses included:

Food and CPG Industries

Professional Selling

Sourcing and Purchasing

Digital and Social Media Marketing

Advertising and Promotion

Sales Management

Sport Marketing

Customer Relationship Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-09-01 00:00:00 , International
- Apply before 2027-01-01 00:00:00 , National
Starting 2027-09-02 00:00:00
- Apply before 2027-06-01 00:00:00

Language

English

Duolingo English Test

100

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Kalamazoo, United States

Disciplines

Marketing View 1059 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Copy of passport identification page

Proof of English language proficiency

Complete high school or post-secondary education transcripts

$100 non-refundable application fee

Proof of sufficient funds for the first academic year of study at WMU according to estimated cost of attendance

ACT or SAT Scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20525 USD / year

≈ 20525 USD / year
Out-of-State

20525 USD / year

≈ 20525 USD / year
Domestic

Applies to you

In-State

16449 USD / year

≈ 16449 USD / year

Additional Details

Local Summer Tuition: $4,112; International Summer Tuition: $5,140

Living costs

Kalamazoo

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Kalamazoo

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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