B.B.A. On Campus


Western Michigan University

48 months
15116 USD/year
15116 USD/year
12094 USD/year
Tuition fee
Apply date
Start date


Marketing from Western Michigan University will give you a comprehensive understanding of core concepts and applications, preparing you for positions in a range of business-to-business and consumer goods and service companies, as well as nonprofit organizations. 


At Marketing from Western Michigan University we emphasize hands-on learning, which means you will have many opportunities to engage in real-life projects, case studies and internships, which will prepare you for a variety of marketing careers. Elective courses allow students to specialize in brand marketing, digital marketing, marketing research, sports marketing, or international marketing.


Recent WMU graduates with degrees in marketing are working as:

  • Account representatives
  • Brand managers
  • Customer service representatives
  • Digital media specialists
  • Marketing consultants
  • Research analysts
  • Retail managers
  • Sales representatives

Programme Structure

Courses included:

  • Food and CPG Industries 
  • Professional Selling 
  • Sourcing and Purchasing 
  • Digital and Social Media Marketing 
  • Advertising and Promotion 
  • Sales Management 
  • Sport Marketing 
  • Customer Relationship Management

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Copy of passport identification page
    • Proof of English language proficiency
    • Complete high school or post-secondary education transcripts
    • $100 non-refundable application fee
    • Proof of sufficient funds for the first academic year of study at WMU according to estimated cost of attendance
    • ACT or SAT Scores

Tuition Fee

To alway see correct tuition fees
  • International

    15116 USD/year
    Tuition Fee
    Based on the tuition of 7558 USD per semester during 48 months.
  • National

    15116 USD/year
    Tuition Fee
    Based on the tuition of 7558 USD per semester during 48 months.
  • In-State

    12094 USD/year
    Tuition Fee
    Based on the tuition of 6047 USD per semester during 48 months.

Tuition per credit for summer option:

  • Residents - 503.92
  • Non-resident/international - 629.90 

Living costs for Kalamazoo

1000 - 1500 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Western Michigan University


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