Overview

The Food Marketing programme at Western Michigan University provides students with the specialised skills required to excel in the vibrant global food and consumer goods sector. This course combines academic rigour with practical experience to ensure graduates are ready for the workforce. Students develop a deep understanding of market dynamics through a curriculum focused on industry needs.

Why Food Marketing at Western Michigan University?

This programme is nationally recognised for its track record of success and strong industry connections. Students benefit from small class sizes that allow for personalised attention and mentorship from experienced faculty members. A defining feature of the programme is that 100% of students participate in experience-driven learning, ensuring they graduate with practical expertise.

The university hosts a leading national conference, providing unparalleled networking opportunities with industry leaders. Students also have access to one of the largest scholarship pools at the institution, specifically dedicated to those within this major. The focus on real-world projects and professional certifications gives graduates a significant competitive advantage in the job market.

Tuition Fee Breakdown

International fee: USD 20525 per year
National fee: USD 20525 per year
Local fee: USD 16449 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to cover essential aspects of the food and consumer goods industry. Modules may include:

Food Marketing
Consumer Package Goods
Digital Marketing
Integrated Business Administration
Leadership and Business Strategy
Supply Chain Management
Sales and Business Marketing

Careers with Food Marketing

Graduates are heavily recruited by industry-leading retailers, distributors, brokers, and research firms. The programme boasts a 100% success rate for graduates who are either employed or continuing their education shortly after finishing their degree. Students are prepared for diverse roles that require a blend of marketing knowledge and industry-specific insight.

Common job titles for alumni include:

Business Systems Analyst
Customer Executive
Space Management Analyst
Customer Vice President

Graduates have secured positions at prestigious organisations such as Kraft Heinz, Pepsi, Hormel Foods, Kellanova, Gallo, and SpartanNash. The university provides extensive career resources to help students transition from the classroom to professional roles in these global companies.

Programme Structure

Courses included:

Digital and Social Media Marketing

Advertising and Promotion

Survey of Food and CPG Industries

Consumer Behavior

Applied Analytics

Visual Analytics

Managing ERP Systems

Family Business Management

Customer Relationship Management

Global Food Systems and Sustainability

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-09-01 00:00:00 , International
- Apply before 2027-01-01 00:00:00 , National
Starting 2027-09-02 00:00:00
- Apply before 2027-06-01 00:00:00

Language

English

Duolingo English Test

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Credits

120 SCH

Delivered

On Campus

Campus Location

Kalamazoo, United States

Disciplines

Marketing Food Science Food Technology View 1058 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Copy of passport identification page

Proof of English language proficiency

Complete high school or post-secondary education transcripts

$100 non-refundable application fee

Proof of sufficient funds for the first academic year of study at WMU according to estimated cost of attendance

ACT or SAT Scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20525 USD / year

≈ 20525 USD / year
Out-of-State

20525 USD / year

≈ 20525 USD / year
Domestic

Applies to you

In-State

16449 USD / year

≈ 16449 USD / year

Additional Details

Local Summer Tuition: $4,112; International Summer Tuition: $5,140

Living costs

Kalamazoo

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Food and Consumer Package Goods Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Kalamazoo

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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