B.B.A. On Campus


The University of Texas at Arlington

48 months
28278 USD/year
28278 USD/year
11968 USD/year
Tuition fee
Apply date
Start date


The Marketing program at the University of Texas at Arlington will provide you with outstanding career opportunities in professional selling, marketing research, advertising, purchasing, distribution management, product development, wholesaling, and product management.


Marketing is critically important to businesses. Top management realizes that a company must understand the marketplace and buyer needs and wants if it is to grow and compete effectively.  

Marketing centers on the customer and focuses on processes aimed at creating, delivering, and communicating value to customers.

The demand for marketing professionals continues to grow as today's organizations place greater emphasis on effective marketing as a means of achieving their goals.

Ever increasing worldwide competition, expanding global market, and accelerating technological advancements provide exciting business challenges that the curriculum in the Marketing program at The University of Texas at Arlington is uniquely designed to address. 

With a diverse faculty experienced in both practical and theoretical applications, the marketing department at UTA provides insightful learning opportunities that will equip you with the knowledge to meet the challenges of the new economy.

What Will I Learn?

  • Customer centric view of the market
  • Long-term customer satisfaction
  • Development of mutually beneficial relationships

Career Opportunities

  • Marketing researcher
  • Advertiser
  • Purchaser
  • Distribution manager
  • Product developer
  • Product manager 

Programme Structure

Courses include:

  • Effective Business Communication
  • Legal and Ethical Environment of Business
  • Intermediate Statistics for Business Analytics
  • Business Finance
  • Managing Organizational Behavior
  • Organizational Strategy
  • Principles of Marketing
  • Operations Management

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Apply online
  • Pay the application fee
  • Submit your completed official secondary school (high school) transcripts, college level course transcripts, diplomas, certificates, and/or national test examination scores as appropriate for the educational system in your country by mail in a sealed envelope. You must possess the equivalent of a U.S. high school graduation. 
  • Submit official ACT/SAT Score(s)
  • Submit English language proficiency test scores (Applicants whose native language is not English are required to submit TOEFL or IELTS scores)
  • Check admission status in MyMav

Tuition Fee

To alway see correct tuition fees
  • International

    28278 USD/year
    Tuition Fee
    Based on the tuition of 28278 USD per year during 48 months.
  • National

    28278 USD/year
    Tuition Fee
    Based on the tuition of 28278 USD per year during 48 months.
  • In-State

    11968 USD/year
    Tuition Fee
    Based on the tuition of 11968 USD per year during 48 months.

Living costs for Texas City

882 - 1634 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

The University of Texas at Arlington


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