
Overview
Marketing is critically important to businesses. Top management realizes that a company must understand the marketplace and buyer needs and wants if it is to grow and compete effectively.
Marketing centers on the customer and focuses on processes aimed at creating, delivering, and communicating value to customers.
The demand for marketing professionals continues to grow as today's organizations place greater emphasis on effective marketing as a means of achieving their goals.
Ever increasing worldwide competition, expanding global market, and accelerating technological advancements provide exciting business challenges that the curriculum in the Marketing program at The University of Texas at Arlington is uniquely designed to address.
With a diverse faculty experienced in both practical and theoretical applications, the marketing department at UTA provides insightful learning opportunities that will equip you with the knowledge to meet the challenges of the new economy.
What Will I Learn?
- Customer centric view of the market
- Long-term customer satisfaction
- Development of mutually beneficial relationships
Career Opportunities
- Marketing researcher
- Advertiser
- Purchaser
- Distribution manager
- Product developer
- Product manager
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Effective Business Communication
- Legal and Ethical Environment of Business
- Intermediate Statistics for Business Analytics
- Business Finance
- Managing Organizational Behavior
- Organizational Strategy
- Principles of Marketing
- Operations Management
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
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Language
Credits
Delivered
Disciplines
Marketing Digital Communication Digital Marketing View 597 other Bachelors in Digital Marketing in United StatesExplore more key information
Visit official programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The University of Texas at Arlington and/or in United States, please visit Student Insurance Portal.
Other requirements
General requirements
- Complete the Applytexas Application or the Common Application
- Pay the Application Fee or Submit Your Fee Waiver
- Submit Official Documents & Optional Test Scores
- Submit FAFSA or TASFA
Make sure you meet all requirements
Visit official programme websiteTuition Fee
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International
27494 USD/yearTuition FeeBased on the tuition of 27494 USD per year during 48 months. -
National
27494 USD/yearTuition FeeBased on the tuition of 27494 USD per year during 48 months. -
In-State
12208 USD/yearTuition FeeBased on the tuition of 12208 USD per year during 48 months.
Living costs for Texas City
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all fees
Visit official programme websiteCheck for any work restrictions
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.