Overview
The Advertising programme at Temple University provides students with a robust foundation in creative thinking and strategic communication. This Bachelor of Arts degree prepares individuals to reach diverse audiences through innovative messaging and professional campaign development. Students gain the practical skills necessary to excel in the competitive global media landscape.
Why Advertising at Temple University?
Located in the fourth-largest media market in the United States, the university offers unparalleled access to leading media firms and advertising agencies. Students benefit from experiential learning through Diamond Edge Communications, a student-run agency that provides the opportunity to work with paying clients. The curriculum is taught by expert faculty who blend theoretical insights with career-oriented training.
The programme also encourages participation in prestigious national competitions, such as the American Advertising Federation’s National Student Advertising Competition. Furthermore, global study away opportunities in cities like London, Dublin, and Los Angeles allow students to expand their cultural capital and professional network on an international scale.
Tuition Fee Breakdown
- International fee: USD 37032 per year
- National fee: USD 37032 per year
- Local fee: USD 21360 per year
Visit the Fees and Funding section for a breakdown in your local currency.
Syllabus
To earn the degree, students must complete 120 credits, including a minimum of 48 credits dedicated to the major. The curriculum covers essential aspects of the industry, from digital tools to psychological perspectives. Modules may include:
- Media and Society
- Advertising
- Persuasive Writing
- Digital Media and Advertising
- Media Planning
- Psychology of Advertising
- Advertising Campaigns
- Creative Thinking for Advertising
- Data Visualization and Advertising
Careers with Advertising
Graduates are equipped for a wide range of professional roles within the media and marketing sectors. The programme's strong emphasis on portfolio development and real-world experience ensures that students are ready for immediate employment upon graduation. Common career paths for alumni include:
- Art Director
- Copywriter
- Brand Strategist
- Advertising Account Manager
- Media Buyer
- Market Research Analyst
- Creative Director
- Media Planner
The university maintains a vast network of over 20,000 alumni from the Lew Klein College of Media and Communication. These professionals hold leadership positions at major organisations, including CBS, Fox News, and Warner Bros., providing a strong support system for new graduates entering the workforce.
Programme Structure
Courses include:
- Advertising and Globalization
- Digital Design Tools for Advertising
- Topics in Advertising
- Media and Society
- Digital Media and Advertising
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
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Credits
Delivered
Campus Location
- Philadelphia, United States
Disciplines
Advertising View 174 other Bachelors in Advertising in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
National Students
- Self-Report High School Transcript
International Students
- Temple's online application or online Common Application or Paper application to submit by mail
- Official High School or University Transcripts with English Translations
- Standardized Tests (SAT, ACT, TOEFL iBT, IELTS or PTE)
Tuition Fees
-
International Applies to you
Applies to youNon-residents37032 USD / year≈ 37032 USD / year - Out-of-State37032 USD / year≈ 37032 USD / year
-
Domestic
Applies to youIn-State21360 USD / year≈ 21360 USD / year
Living costs
Philadelphia
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Advertising.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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