Studyportals

Marketing

The Ohio State University

B.Sc. On Campus
48 months
Duration
36430 USD/year
33502 USD/year
11508 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The study of the Marketing program from The Ohio State University includes the process of planning and implementing the conception, pricing, promotion and delivery of the ideas, goods and services involved in these exchanges. 

Overview

Marketing is the management of exchange processes that satisfy individual and organizational objectives. In addition to required marketing course work, students have the opportunity to select a track of courses from the areas of research analyst, sales client management, communications or product development.

Common responsibilities within marketing include personal selling, sales force management, promotional strategy, product design, marketing research and customer service.

Program objectives

At graduation, Fisher College of Business graduates:

  • Will posses strong analytical and problem-solving skills to identify and critically assess problems facing contemporary businesses
  • Will demonstrate in-depth knowledge of human resources
  • Will possess a global perspective and can critically evaluate the international context a contemporary business operates in
  • Can identify and assess ethical issues surrounding business decisions
  • Are able to work effectively in a team-based environment
  • Can demonstrate professional deportment and effective oral and written communication skills

Possible careers

Marketing jobs are available in situations such as manufacturers and channel of distribution members such as retailers and wholesalers. Providers of many types of services, including health care, financial services (including banking), travel, legal services, and information services, also hire marketing executives. Not-for-profit organizations also have marketing professionals

Many graduates of the Marketing program from Ohio State University begin their careers in sales and customer service. This experience enables them to develop the knowledge of customer needs and wants, customer buying processes and their competition. This knowledge enables the marketing graduate to quickly move to greater sales responsibility or responsibility over the broader range of marketing issues within the organization. This can also lead to general management responsibility for the organization’s total operation. 

Programme Structure

Courses include:

  • Accounting Principles
  • Economics Principles
  • Statistics
  • Business Skills and Environment
  • Business Law
  • International Business
  • Finance

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Other requirements

General requirements

  • Successful completion of university preparatory courses
  • High school performance (class rank or GPA), including participation in accelerated programs like Honors, AP and IB; Ohio State does not have minimum requirements for class rank or GPA 
  • Standardized test score (ACT or SAT); Ohio State does not have minimum requirements for ACT or SAT scores 
  • Ability and desire to contribute to and engage with a diverse campus community
  • Experiences that demonstrate leadership or engaged involvement(e.g., co-curricular activities, work experiences or military service) 
  • Status as a first-generation university student 
  • High school performance if adversely affected by physical, mental or learning environment factors

Tuition Fee

  • International

    36430 USD/year
    Tuition Fee
    Based on the original amount of 36430 USD per year and a duration of 48 months.
  • National

    33502 USD/year
    Tuition Fee
    Based on the original amount of 33502 USD per year and a duration of 48 months.
  • In-State

    11508 USD/year
    Tuition Fee
    Based on the original amount of 11508 USD per year and a duration of 48 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Marketing
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The Ohio State University

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