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Marketing, B.Sc.

  • Application Deadline
  • 48 months
, CT,
Marketing exists all throughout the world around us, and has many roles in business. Behind the every great concept or product is a creative mind helping to market it and promote to the masses. 


As a marketing major at the University of New Haven you’ll complement a strong foundation in the principles of business by specializing in how e-commerce and marketing technologies such as social media, database marketing, Google AdWords, and data mining have impacted – and forever changed – the traditional study and practice of marketing

You’ll also:
  • Learn about modern competitive strategies, development processes, consumer research and distribution channels
  • Explore advertising and international marketing
  • Gain real-world experience through a supervised practicum or internship
  • Have the opportunity to study abroad at our Tuscany, Italy, campus, for a semester or during a two-week program
  • Create Google AdWords campaigns for real clients
  • Be part of our AACSB-accredited College of Business, a distinction placing us among the top five percent of business schools worldwide

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Negotiation and Sales
  • Social Media Marketing
  • Marketing Research in Global Environment
  • Digital Marketing

      English Language Requirements

      • Minimum required score:


        The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

        Schedule IELTS
      • Minimum required score:


        The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

        Schedule TOEFL®
      • Minimum required score:


        PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

      General Requirements

      All first year candidates for undergraduate admission must submit the following:

      • Common Application online
      • $50 Application Fee
      • 250-650 Word Personal Essay (If you have entered a personal essay on the Common App, this is the only personal essay that you need to provide to us.)
      • Official High School Transcript
      • At least 1 Letter of Recommendation from an Academic Source
      • Official SAT or ACT Scores

      Tuition Fee

      • International

        37870 USD/year
        Tuition Fee
        Based on the original amount of 37870 USD per year and a duration of 48 months.
      • National

        37870 USD/year
        Tuition Fee
        Based on the original amount of 37870 USD per year and a duration of 48 months.
      We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

      Living costs for New Haven

      • 1380 - 2110 USD/month
        Living Costs

      The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


      Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

      The Global Study Awards: get funded with up to £10,000 to study abroad

      Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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