Studyportals

Marketing

American Public University

B.A. Online
2 months
Duration
285 USD/credit
285 USD/credit
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Unknown
Start date

About

The Marketing BA course at the American Public University provides a variety of knowledge and skills applicable to nearly any industry where marketing efforts such as advertising, public relations, promotions and events, market research, sales, and ecommerce play a significant role in the growth of the organization. 

Overview

Course Details

Sharpen your knowledge of vital marketing functions, including product and service development, research, strategy, planning, and distribution with the Marketing BA course at the American Public University.

APU’s dynamic bachelor's degree in marketing program also covers sales promotion, ecommerce, pricing strategy, advertising, and public relations. Study in the fundamental areas of business is included, such as supervision, law and ethics, accounting, and finance.

You’ll be challenged to undertake creative problem solving, learn how to take appropriate business risks, and spot market trends aimed at driving business growth. For hands-on learning, you will create a corporate marketing plan.

Students must choose a concentration for this degree program:

  • Analytics 
  • Digital Marketing
  • General 
  • Internet-Web Technology 
  • Retail Management 
  • Sales

What You Will Do

  • Show how marketing functions integrate with management, finance, strategic planning, and information systems in a business enterprise
  • Apply marketing principles to a particular business
  • Use marketing research to identify and capitalize on business opportunities
  • Critically analyze an organization’s marketing function to show how various marketing strategies and techniques align with the organization’s mission
  • Develop a strategic marketing plan

Accreditation

  • This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Programme Structure

Courses include: 

  • Social Media Marketing
  • Marketing Research
  • Marketing Strategy
  • Basics of Business
  • Principles of Supervision
  • Branding

Key information

Duration

  • Part-time
    • 2 months

Start dates & application deadlines

You can apply for and start this programme anytime.
More details

Courses Start Monthly

Language

English
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Credits

120 alternative credits

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Other requirements

General requirements

  • All APU undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
  • Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the APU admission application.

Tuition Fee

  • International

    285 USD/credit
    Tuition Fee
    Based on the original amount of 285 USD per credit and a duration of 2 months.
  • National

    285 USD/credit
    Tuition Fee
    Based on the original amount of 285 USD per credit and a duration of 2 months.

$250 with military grant

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Marketing
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American Public University

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