Placeholder image for Marketing

Marketing, B.A.

  • Anytime
    Application Deadline
  • 2 months
    Duration
Online
The Bachelor of Arts in Marketing at American Public University System provides a variety of knowledge and skills applicable to nearly any industry where marketing efforts such as advertising, public relations, promotions and events, market research, sales, and ecommerce play a significant role in the growth of the organization. 
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Overview

The Bachelor of Arts in Marketing at American Public University System is designed to increase your self-motivation, self-confidence, and your ability to work well with others. You’ll discover creative problem solving and be taught how to take appropriate business risks and spot market trends as you prepare for careers in the corporate, government, and military sectors.

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems.
  • Apply marketing principles to a particular business.
  • Use marketing research to identify and exploit business opportunities.
  • Critically analyze an organization’s marketing function and assemble and apply the various marketing strategies and techniques that align with the organization’s mission.
  • Develop a strategic marketing plan.

Accreditation

This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline. More details:

    Courses Start Monthly

  • Programme intensity Part-time
    • Average part-time duration 2 months
    • Duration description

      8-Week Program Format

  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses include: 

  • Social Media Marketing
  • Marketing Research
  • Marketing Strategy
  • Basics of Business
  • Principles of Supervision
  • Fundamentals of Marketing

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:

    520

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • All APU undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
  • Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the APU admission application.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    285 USD/credit
    Tuition Fee
    Based on the original amount of 285 USD per credit and a duration of 2 months.
  • National

    285 USD/credit
    Tuition Fee
    Based on the original amount of 285 USD per credit and a duration of 2 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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