Sharpen your knowledge of vital marketing functions, including product and service development, research, strategy, planning, and distribution with the Marketing BA course at the American Public University.
APU’s dynamic bachelor's degree in marketing program also covers sales promotion, ecommerce, pricing strategy, advertising, and public relations. Study in the fundamental areas of business is included, such as supervision, law and ethics, accounting, and finance.
You’ll be challenged to undertake creative problem solving, learn how to take appropriate business risks, and spot market trends aimed at driving business growth. For hands-on learning, you will create a corporate marketing plan.
Students must choose a concentration for this degree program:
- Digital Marketing
- Internet-Web Technology
- Retail Management
What You Will Do
- Show how marketing functions integrate with management, finance, strategic planning, and information systems in a business enterprise
- Apply marketing principles to a particular business
- Use marketing research to identify and capitalize on business opportunities
- Critically analyze an organization’s marketing function to show how various marketing strategies and techniques align with the organization’s mission
- Develop a strategic marketing plan
- This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Get more detailsVisit official programme website
- Social Media Marketing
- Marketing Research
- Marketing Strategy
- Basics of Business
- Principles of Supervision
- 2 months
Start dates & application deadlines
Courses Start Monthly
DisciplinesBusiness Administration Marketing Digital Marketing View 218 other Masters in Business Administration in United States
We are not aware of any academic requirements for this programme.
- All APU undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
- Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
- There is no fee to complete the APU admission application.
International285 USD/creditTuition FeeBased on the original amount of 285 USD per credit and a duration of 2 months.
National285 USD/creditTuition FeeBased on the original amount of 285 USD per credit and a duration of 2 months.
$250 with military grant
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 3 months
Check the official programme website for potential updates.