Marketing

Overview

Course Details

Sharpen your knowledge of vital marketing functions, including product and service development, research, strategy, planning, and distribution with the Marketing BA course at the American Public University.

APU’s dynamic bachelor's degree in marketing program also covers sales promotion, ecommerce, pricing strategy, advertising, and public relations. Study in the fundamental areas of business is included, such as supervision, law and ethics, accounting, and finance.

You’ll be challenged to undertake creative problem solving, learn how to take appropriate business risks, and spot market trends aimed at driving business growth. For hands-on learning, you will create a corporate marketing plan.

Students must choose a concentration for this degree program:

• Analytics 
• Digital Marketing
• General 
• Internet-Web Technology 
• Retail Management 
• Sales

What You Will Do

• Show how marketing functions integrate with management, finance, strategic planning, and information systems in a business enterprise
• Apply marketing principles to a particular business
• Use marketing research to identify and capitalize on business opportunities
• Critically analyze an organization’s marketing function to show how various marketing strategies and techniques align with the organization’s mission
• Develop a strategic marketing plan

Accreditation

• This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).