Overview

Course Details

Sharpen your knowledge of vital marketing functions, including product and service development, research, strategy, planning, and distribution with the Marketing BA course at American Public University.

APU’s dynamic bachelor's degree in marketing program also covers sales promotion, ecommerce, pricing strategy, advertising, and public relations. Study in the fundamental areas of business is included, such as supervision, law and ethics, accounting, and finance.

You’ll be challenged to undertake creative problem solving, learn how to take appropriate business risks, and spot market trends aimed at driving business growth. For hands-on learning, you will create a corporate marketing plan.

Students must choose a concentration for this degree program:

Analytics
Digital Marketing
General
Internet-Web Technology
Retail Management
Sales

Key Facts

Show how marketing functions integrate with management, finance, strategic planning, and information systems in a business enterprise
Apply marketing principles to a particular business
Use marketing research to identify and capitalize on business opportunities
Critically analyze an organization’s marketing function to show how various marketing strategies and techniques align with the organization’s mission
Develop a strategic marketing plan

Accreditation

This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Programme Structure

Courses include:

Social Media Marketing

Marketing Research

Marketing Strategy

Business

Supervision

Branding

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

Courses Start Monthly

Language

English

Duolingo English Test

100

Take A Free Practice Test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 alternative credits

Delivered

Online

Campus Location

Charles Town, United States

Disciplines

Marketing View 204 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

All APU undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
There is no fee to complete the APU admission application.

TOEFL iBT minimum scores required: 21 in Reading, 23 in Writing

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

10500 USD / year

≈ 10500 USD / year
Out-of-State

10500 USD / year

≈ 10500 USD / year
Domestic

Applies to you

In-State

10500 USD / year

≈ 10500 USD / year

Additional Details

$250 with Preferred Military Rate
$315 with Veteran Grant

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Course Details

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Funding

Scholarships Information

Available Scholarships

Our partners