Overview

Marketers now have numerous ways to communicate with stakeholders. Cultivate and hone your skills to coordinate brand communications across all channels in concert with shifting customer behavior alongside the Marketing - Integrated Marketing Communications course from East Tennessee State University.

Learn to create, implement and evaluate strategic, persuasive communications for different audiences to reach, engage, and support customer decision-making with a concentration in Integrated Marketing Communications.

Potential Careers:

Advertising

Brand management

Consumer products

Digital and social marketing

Fashion Merchandising and retail

Market research and analytics

Public relations

Sales management

Entrepreneurial ventures

Programme Structure

Courses include:

Enabling Business with Information Systems

Business Statistics

Business Finance

Organizational Behavior and Management

Business Analytics

Legal Environment of Business

Strategic Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-19 00:00:00
- Apply before 2026-11-01 00:00:00 , International
- Apply before 2027-01-14 00:00:00 , National
Starting 2027-08-23 00:00:00
- Apply before 2027-07-01 00:00:00 , International
- Apply before 2027-08-19 00:00:00 , National

Language

English

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TOEFL^® IBT

3.5

Schedule TOEFL®

PTE Academic

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IELTS

5.5

Prepare for Your English Test

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Johnson City, United States

Disciplines

Communication Studies Marketing View 1463 other Bachelors in Communication Studies in United States

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Academic requirements

GPA

2.3

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

3.5

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The first step to apply is to submit an online application and pay the required $35 application fee.

Students in certain countries who will be studying on F-1 or J-1 visas are required to submit English proficiency scores.

For first-time freshman applicants, official high school transcripts are required. Transfer applicants must send transcripts from every post-secondary institution that has been attended.

All Freshmen Students - 2.3 GPA

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

37950 USD / year

≈ 37950 USD / year
Out-of-State

18810 USD / year

≈ 18810 USD / year
Domestic

Applies to you

In-State

14610 USD / year

≈ 14610 USD / year

Additional Details

GA, KY, NC, SC, VA: $517 per credit

Tuition is charged per credit for up to 12 credit hours. For enrollments between 12 and 18 credit hours, total tuition increases by approximately $900.

Living costs

Johnson City

United States

1017 - 1889 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Integrated Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Potential Careers:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Johnson City

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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