Overview

Businesses need marketing experts who can navigate today’s digital landscape and drive audience engagement. That’s why the nationally recognized Lubin School of Business and the Seidenberg School of Computer Science and Information Systems have partnered to create a truly interdisciplinary digital marketing programme.

Designed to help aspiring marketers master both marketing strategy and information technology, this Marketing - Digital Marketing degree from Pace University provides access to cutting-edge tools and the flexibility to tailor your degree to your interests—whether in visual analytics, web authoring, cybersecurity, design thinking, or emerging technologies.

Careers

Whether you seek to specialize in search engine optimization, social media, mobile technologies, data science, visual analytics, or e-commerce, the degree prepares you to have a wide range of expertise in the ever-evolving world of digital marketing.

Analytics Manager

Blogger/Social Media Copywriter

Brand Ambassador

Chief Marketing Officer

Community Manager

Digital Marketing Analyst

Digital Media Account Executive

Director of Communications

Director of Marketing and Social Media

Director of Public Relations and Social Media

Mobile Marketing Media Planner

Search Engine Marketing Strategist

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Programme Structure

Courses include:

Finite Mathematics

Computers for Human Empowerment

Elementary Statistics

Financial Accounting

Managerial Accounting

Financial Management

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-26 00:00:00
- Apply before 2026-12-01 00:00:00
Starting 2027-09-02 00:00:00
- Apply before 2027-02-15 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

6.5

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Credits

128 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Marketing Digital Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application & Fee

Official transcripts, diplomas, and leaving examination scores from secondary and post-secondary schools (in English).

Official test scores and other educational materials must be sent directly from the testing authority or institution.

Identification

Two letters of recommendation from a teacher or counselor who knows you well and can attest to your academic potential and personal characteristics.

One essay/personal statement, approximately 250-650 words in length, which will assist the Admission Committee in reviewing your application. The essay/personal statement you submit must consist solely of your own original work.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

52924 USD / year

≈ 52924 USD / year
Out-of-State

52924 USD / year

≈ 52924 USD / year
Domestic

Applies to you

In-State

52924 USD / year

≈ 52924 USD / year

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Living costs

New York City

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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