Overview

This Marketing - Marketing Communication and Analytics programme at Virginia Commonwealth University gives students a broad working knowledge of contemporary marketing philosophy and practice. The concentration in marketing communication and analytics gives students a focus on the importance of traditional media and social media marketing strategies in the marketplace.

Careers Opportunities

A degree in marketing opens doors across industries, from creative strategy and brand management to sales, client relations, analytics and research. With skills in communication, consumer insights and data-driven decision-making, you’ll be prepared for a wide range of roles that shape how organizations connect with their audiences and deliver value.

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Programme Structure

Courses include:

Marketing and Brand Strategy

Buyer Behavior

International Marketing

Marketing Research

Content Marketing

Integrated Marketing Communications

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-06-01 00:00:00
Starting 2027-01-12 00:00:00
- Apply before 2026-11-01 00:00:00

More details

Please contact Virginia Commonwealth University if interested in applying after the posted deadline. Individual requests may be processed.

Language

English

Duolingo English Test

105

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Richmond, United States

Disciplines

Communication Studies Marketing Data Analytics View 280 other Bachelors in Data Analytics in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admission to a VCU undergraduate degree programme requires graduation from a secondary school or the equivalent (lyceum, senior middle school, university preparatory school, completion of GCSE exams, Standard 12 graduation, etc.), which typically consists of at least 12 years beyond kindergarten.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

40404 USD / year

≈ 40404 USD / year
Out-of-State

40404 USD / year

≈ 40404 USD / year
Domestic

Applies to you

In-State

17240 USD / year

≈ 17240 USD / year

Additional Details

Yearly Tuition Fee for In-State Residents: $17240 USD

Living costs

Richmond

United States

1071 - 1750 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Marketing Communication and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers Opportunities

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Richmond

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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