Overview

The Business Administration - Marketing program at California State University, Dominguez Hills provides a strong support structure to facilitate your education and training, with core courses that provide a solid foundation and plenty of opportunities for internships, job experiences with local businesses, and strong student involvement in marketing organizations. Students may choose to follow the Advertising Track or the Marketing Management Emphasis.

Careers

Specific career opportunities exist in marketing research, retailing, sales management, product development, brand management, public relations, advertising agency account management, advertising copywriting for print and electronic media, promotions management, media buying, interactive media, direct marketing, and sports marketing, among others.

Programme Structure

Courses included:

Advertising and Promotion MGT.
International Marketing
Marketing Research
Consumer Behavior
Advertising Media Analysis
Management Theory

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-15 00:00:00
- Apply before 2026-09-30 00:00:00 , National
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-08-25 00:00:00
- Apply before 2026-12-01 00:00:00 , National
- Apply before 2027-05-01 00:00:00 , International

Language

English

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PTE Academic

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IELTS

5.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Carson, United States

Disciplines

Business Administration Marketing View 1057 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

2.5 or higher for California residents, 3.0 for non-California residents

English requirements

Duolingo English Test

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PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

First-Time Applicants

Students applying to a bachelor’s degree program with no previous coursework at a college or university are considered first–time, first-year (freshmen) university students. The application requirements are different for students coming from a High School in the United States or outside of the country:

Applicants from a U.S. High School

International students who have completed only coursework from the United States, or have a combination of international and U.S. coursework, must meet the minimum Admissions Requirements to be considered for admission.

Applicants from an International High School

First-time, first-year applicants must have completed the secondary education/high school in their own country or the equivalent in another country. Good academic standing with a “2.5” grade point average (on a scale of A, B, C, D, F) or better for all the courses taken, including Math/Science, at the secondary school is required.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

6937 USD / year

≈ 6937 USD / year
Out-of-State

6937 USD / year

≈ 6937 USD / year
Domestic

Applies to you

In-State

6450 USD / year

≈ 6450 USD / year

Additional Details

Non-California resident fee for both graduate and undergraduate students is $420 per unit, in addition to the university fees listed

Living costs

Carson

United States

1100 - 1600 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Carson

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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