Overview
You’ll discover the magic of integrating these different elements to deliver a powerful and unified message in support of an organization or its products. By using the latest communication technologies and applying integrated marketing fundamentals, you’ll be equipped to develop effective marketing programs that deliver meaningful and measurable results.
The Bachelor of Arts in Integrated Marketing Communications at National University prepares you for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields. It combines a business degree with advanced communication skills for traditional and Web 2.0 platforms, teaching you to develop multi-platform, multi-public message dissemination plans.
Key Facts
- Demonstrate effective communication skills consistent with a professional marketing environment.
- Develop a strategic communication program, gathering and utilizing data from the conduct of appropriate market research.
- Evaluate global marketing strategies for products and services, utilizing contemporary buyer behavior.
- Apply persuasion theory to the development of media messages.
- Develop multi-platform, multi-public message dissemination plans.
- Integrate program content to develop a basic marketing plan that contains all essential elements, including ethical considerations.
Programme Structure
Courses include:
- Intercultural Communication
- Communication Technologies
- Integrated Marketing Comm.
- Critical Thinking and Ethics
- Persuasion
- Presentations
- Channel and Value Networks
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
National University accepts and reviews applications year round, so you can begin class any month of the year.
Language
Check IELTS test dates and locations. Book an IELTS test now!
Credits
Delivered
Campus Location
- San Diego, United States
Disciplines
Communication Studies Marketing View 1073 other Bachelors in Marketing in United StatesWhat students do after studying
Academic requirements
English requirements
Check IELTS test dates and locations. Book an IELTS test now!
Other requirements
General requirements
- Official high school transcripts and mark sheets (and certified English translations, if applicable)
- Official high school diploma/proof of graduation (and certified English translations, if applicable)
- Official post-secondary transcripts and diplomas if post-secondary schooling was pursued by applicant (and certified English translations, if applicable)
- Proof of Financial Support: $33,500
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at National University and/or in United States, please visit Student Insurance Portal.
Tuition Fee
-
International
13284 USD/yearTuition FeeBased on the tuition of 13284 USD per year during 48 months. -
National
13284 USD/yearTuition FeeBased on the tuition of 13284 USD per year during 48 months. -
In-State
13284 USD/yearTuition FeeBased on the tuition of 13284 USD per year during 48 months.
Living costs for San Diego
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Bachelor's scholarship opportunities for Integrated Marketing Communications.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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