Overview

You’ll discover the magic of integrating these different elements to deliver a powerful and unified message in support of an organization or its products. By using the latest communication technologies and applying integrated marketing fundamentals, you’ll be equipped to develop effective marketing programs that deliver meaningful and measurable results.

The Bachelor of Arts in Integrated Marketing Communications at the National University prepares you for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields. It combines a business degree with advanced communication skills for traditional and Web 2.0 platforms, teaching you to develop multi-platform, multi-public message dissemination plans.

Program Learning Outcomes

Demonstrate effective communication skills consistent with a professional marketing environment.

Develop a strategic communication program, gathering and utilizing data from the conduct of appropriate market research.

Evaluate global marketing strategies for products and services, utilizing contemporary buyer behavior.

Apply persuasion theory to the development of media messages.

Develop multi-platform, multi-public message dissemination plans.

Integrate program content to develop a basic marketing plan that contains all essential elements, including ethical considerations.

Programme Structure

Courses include:

Intercultural Communication

Communication Technologies

Integrated Marketing Comm.

Critical Thinking and Ethics

Persuasion

Professional Presentations

Channel and Value Networks

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

IELTS

5.5

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TOEFL^® IBT

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Credits

180 SCH

Delivered

On Campus, Online

Disciplines

Marketing Digital Media View 721 other Bachelors in Digital Media in United States

Academic requirements

GPA

English requirements

IELTS

5.5

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TOEFL^® IBT

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Other requirements

General requirements

Official high school transcripts and mark sheets (and certified English translations, if applicable)

Official high school diploma/proof of graduation (and certified English translations, if applicable)

Official post-secondary transcripts and diplomas if post-secondary schooling was pursued by applicant (and certified English translations, if applicable)

Proof of Financial Support: $33,500

Tuition Fee

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International

16650 USD/year

Tuition Fee

Based on the tuition of 370 USD per credit during 48 months.
National

16650 USD/year

Tuition Fee

Based on the tuition of 370 USD per credit during 48 months.

Living costs for San Diego

1400 - 2455 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Integrated Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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