Overview

You’ll discover the magic of integrating these different elements to deliver a powerful and unified message in support of an organization or its products. By using the latest communication technologies and applying integrated marketing fundamentals, you’ll be equipped to develop effective marketing programs that deliver meaningful and measurable results.

Integrated Marketing Communications at National University combines a business degree with advanced communication skills for traditional and Web 2.0 platforms, teaching you to develop multi-platform, multi-public message dissemination plans.

Key Facts

Demonstrate effective communication skills consistent with a professional marketing environment.

Develop a strategic communication program, gathering and utilizing data from the conduct of appropriate market research.

Evaluate global marketing strategies for products and services, utilizing contemporary buyer behavior.

Apply persuasion theory to the development of media messages.

Develop multi-platform, multi-public message dissemination plans.

Integrate program content to develop a basic marketing plan that contains all essential elements, including ethical considerations.

Programme Structure

Courses include:

Intercultural Communication

Communication Technologies

Integrated Marketing Comm.

Critical Thinking and Ethics

Persuasion

Presentations

Channel and Value Networks

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

Year-round enrollment. The admission team reviews applications year-round.

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

5.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus, Online

Campus Location

San Diego, United States

Disciplines

Communication Studies Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Official high school transcripts and mark sheets (and certified English translations, if applicable)

Official high school diploma/proof of graduation (and certified English translations, if applicable)

Official post-secondary transcripts and diplomas if post-secondary schooling was pursued by applicant (and certified English translations, if applicable)

Proof of Financial Support: $33,500

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13284 USD / year

≈ 13284 USD / year
Out-of-State

13284 USD / year

≈ 13284 USD / year
Domestic

Applies to you

In-State

13284 USD / year

≈ 13284 USD / year

Living costs

San Diego

United States

1400 - 2455 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Integrated Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

San Diego

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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