Overview
You’ll discover the magic of integrating these different elements to deliver a powerful and unified message in support of an organization or its products. By using the latest communication technologies and applying integrated marketing fundamentals, you’ll be equipped to develop effective marketing programs that deliver meaningful and measurable results.
The Bachelor of Arts in Integrated Marketing Communications at the National University prepares you for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields. It combines a business degree with advanced communication skills for traditional and Web 2.0 platforms, teaching you to develop multi-platform, multi-public message dissemination plans.
Program Learning Outcomes
- Demonstrate effective communication skills consistent with a professional marketing environment.
- Develop a strategic communication program, gathering and utilizing data from the conduct of appropriate market research.
- Evaluate global marketing strategies for products and services, utilizing contemporary buyer behavior.
- Apply persuasion theory to the development of media messages.
- Develop multi-platform, multi-public message dissemination plans.
- Integrate program content to develop a basic marketing plan that contains all essential elements, including ethical considerations.
Programme Structure
Courses include:
- Intercultural Communication
- Communication Technologies
- Integrated Marketing Comm.
- Critical Thinking and Ethics
- Persuasion
- Professional Presentations
- Channel and Value Networks
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
Language
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Credits
Delivered
Disciplines
Marketing Digital Media View 721 other Bachelors in Digital Media in United StatesAcademic requirements
English requirements
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Other requirements
General requirements
- Official high school transcripts and mark sheets (and certified English translations, if applicable)
- Official high school diploma/proof of graduation (and certified English translations, if applicable)
- Official post-secondary transcripts and diplomas if post-secondary schooling was pursued by applicant (and certified English translations, if applicable)
- Proof of Financial Support: $33,500
Tuition Fee
-
International
16650 USD/yearTuition FeeBased on the tuition of 370 USD per credit during 48 months. -
National
16650 USD/yearTuition FeeBased on the tuition of 370 USD per credit during 48 months.
Living costs for San Diego
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Integrated Marketing Communications.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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