Overview

You’ll discover the magic of integrating these different elements to deliver a powerful and unified message in support of an organization or its products. By using the latest communication technologies and applying integrated marketing fundamentals, you’ll be equipped to develop effective marketing programs that deliver meaningful and measurable results.

The Bachelor of Arts in Integrated Marketing Communications at the National University prepares you for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields. It combines a business degree with advanced communication skills for traditional and Web 2.0 platforms, teaching you to develop multi-platform, multi-public message dissemination plans.

Program Learning Outcomes

Demonstrate effective communication skills consistent with a professional marketing environment.

Develop a strategic communication program, gathering and utilizing data from the conduct of appropriate market research.

Evaluate global marketing strategies for products and services, utilizing contemporary buyer behavior.

Apply persuasion theory to the development of media messages.

Develop multi-platform, multi-public message dissemination plans.

Integrate program content to develop a basic marketing plan that contains all essential elements, including ethical considerations.

Programme Structure

Courses include:

Intercultural Communication

Communication Technologies

Integrated Marketing Comm.

Critical Thinking and Ethics

Persuasion

Professional Presentations

Channel and Value Networks

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

National University accepts and reviews applications year round, so you can begin class any month of the year.

Language

English

IELTS

5.5

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TOEFL^® IBT

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Credits

180 SCH

Delivered

On Campus, Online

Disciplines

Marketing Digital Media View 551 other Bachelors in Digital Media in United States

Academic requirements

GPA

English requirements

IELTS

5.5

Schedule an IELTS test!

TOEFL^® IBT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at National University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

Official high school transcripts and mark sheets (and certified English translations, if applicable)

Official high school diploma/proof of graduation (and certified English translations, if applicable)

Official post-secondary transcripts and diplomas if post-secondary schooling was pursued by applicant (and certified English translations, if applicable)

Proof of Financial Support: $33,500

Tuition Fee

To always see correct tuition fees

International

13284 USD/year

Tuition Fee

Based on the tuition of 13284 USD per year during 48 months.
National

13284 USD/year

Tuition Fee

Based on the tuition of 13284 USD per year during 48 months.
In-State

13284 USD/year

Tuition Fee

Based on the tuition of 13284 USD per year during 48 months.

Living costs for San Diego

1400 - 2455 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Integrated Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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