Overview

Within this Marketing programme from Franklin Pierce University, you’ll use data analytics, creativity, and people skills to get their attention and influence their decisions. While you’re learning about marketing products and services, you’ll also be learning to market yourself — to land the job, management training program, or graduate degree in business that you want.

Learning Outcomes

Students will analyze the internal and external environment, including global and ethical perspectives, via appropriate information sources when making marketing decisions.

Students will distinguish how to develop, distribute, price, and promote quality products that integrate sustainable business practices.

Students will distinguish consumer and organizational buyer behavior.

Students will demonstrate effective business writing skills.

Who Should Study Marketing?

Studying Marketing might be right for you if:

You’re interested in business (see our Business page for info about other undergraduate business majors)

You like creativity and innovation
You are excited about how to grow a business
You are interested in trends that effect the marketplace
You want to learn how to market products in a digital age
You’ve got strong communication and people skill

Programme Structure

Courses include:

Business Law

Consumer Behaviour

Statistics

International Business

Marketing Research

E-commerce

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00

Apply anytime.
Starting 2027-01-21 00:00:00

Apply anytime.

More details

Applications are processed on a rolling basis; there is no application deadline.

Language

English

Credits

120 SCH

Delivered

On Campus

Campus Location

Rindge, United States

Disciplines

Marketing View 1060 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Letter of recommendation at the discretion of the University

TOEFL, IELT's, PTE or SAT scores. Score reports will be sent directly to Franklin Pierce if you mark our code (3395) on your answer sheet on the day of the test.

Official copies of all secondary transcripts with certified translations when appropriate.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

43195 USD / year

≈ 43195 USD / year
Out-of-State

43195 USD / year

≈ 43195 USD / year
Domestic

Applies to you

In-State

43195 USD / year

≈ 43195 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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