Overview

The Marketing B.B.A. at North Central College provides students with a deep understanding of the processes involved in creating, communicating, and delivering value to diverse audiences. This programme integrates theoretical business foundations with practical applications to ensure graduates are ready for the modern marketplace. Students explore the complexities of consumer behaviour while mastering the strategic marketing mix.

Why Marketing at North Central College?

Students benefit from a high-tech learning environment, including the Bloomberg Finance Lab, which features ten dual-monitor workstations and proprietary software for market analysis. The institution offers unique opportunities to gain Google Ads certification and participate in the award-winning American Marketing Association case competition. Learning is led by expert faculty with extensive industry knowledge, ensuring a curriculum aligned with current best practices.

Tuition Fee Breakdown

International fee: USD 46810 per year
National fee: USD 46810 per year
Local fee: USD 46810 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum includes a comprehensive business core alongside specialised subject areas. Modules may include:

Globalization and Society
Financial Accounting
Business Law and Ethics
Corporate Finance
Integrated Marketing Communications
Professional Selling
Marketing Research
Marketing Management
Digital Marketing

Careers with Marketing

Graduates pursue rewarding roles in internal branding, paid advertising, social media management, and market research. The programme's strong alumni and faculty networks facilitate placements in diverse sectors, from motor sports marketing to public relations. Former students have secured positions at prestigious organisations, including The Walt Disney Company, Accenture, and Habitat for Humanity. Typical career paths involve developing pricing strategies, executing brand campaigns, and managing corporate communications.

Programme Structure

Courses include:

AMA case competition
Consumer behavior
Digital marketing
Integrated marketing communications
International marketing
Marketing research
Marketing management
Marketing for social impact
Professional selling

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-06 00:00:00
- Apply before 2026-11-01 00:00:00 , International
- Apply before 2027-01-02 00:00:00 , National
- Apply before 2027-01-02 00:00:00 , Local
Starting 2027-08-21 00:00:00
- Apply before 2027-06-01 00:00:00 , International
- Apply before 2027-08-15 00:00:00 , National
- Apply before 2027-08-15 00:00:00 , Local

More details

Home students: You may apply for admission throughout the year, although it is encouraged you do so in the fall of your senior year.

Language

English

Duolingo English Test

120

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

128 SCH

Delivered

On Campus

Campus Location

Naperville, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Because we look at each application on an individual basis, we encourage you to contact your admission counselor to discuss your individual circumstances. While not required, you may wish to submit additional information such as:

Test Scores

Test-optional FAQ
SAT, North Central College code: 1555
ACT, North Central College code: 1096
Classic Learning Test, accepted in lieu of the SAT and ACT for students applying to Shimer Great Books School

Optional information we will consider:Supplemental Documents

Writing samples
Letters of recommendation
Documentation of extenuating circumstances

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

46810 USD / year

≈ 46810 USD / year
Out-of-State

46810 USD / year

≈ 46810 USD / year
Domestic

Applies to you

In-State

46810 USD / year

≈ 46810 USD / year

Additional Details

Academic year fee: $47,340
Fall/Spring / Semester: $23,670

Living costs

Naperville

United States

1120 - 1880 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

At North Central, we offer a variety of competitive merit-based scholarships that are awarded based off G.P.A. Scholarships range from $28,000- $34,000 and are renewable for 4 years. Your achievements and special talents in other academic and activity areas, like education and the fine arts, could result in additional scholarship opportunities as well.

You're eligible for one of the international first-year or transfer scholarships if you are not a U.S. citizen, permanent resident, or U.S. national. Learn more at the link: https://www.northcentralcollege.edu/admission/international-scholarships

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Naperville

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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